p52-53 mystery shopper oct24 21/10/08 18:43 Page 52
knowledge
ttglive.com
Mystery Shopper
from Berkhamsted
The mystery shopper visited two agencies in the Berkhamstead area, then
carried out an internet search for “New York theatre shows” and chose two
websites from the results, one of which was from a sponsored link
This week’s challenge: The mystery shopper asked for
tickets for a New York theatre production during Easter 2009.
The shopper already had flights and accommodation booked for
a family of four, but wanted a good price on a Broadway show
CHALLENGE AT A GLANCE.
Who: Budget: Best available Where: New York
TTG has teamed up with React
Surveys to simulate a realistic
Seal the deal with these tips from Training for Travel
booking process each week – that
means a mystery shopper looking for
Afternoon delight: Dinner choice: Theatres Seeing it all: New York Venture out and about:
the best deal from agents and operators on the high street, Midweek/matinee shows such as the Gershwin and is big. Suggest clients take When selling New York
online, on TV or in newspapers. The Mystery Shopper
research is carried out on behalf of TTG by React Surveys,
can be cheaper than Minskoff are close to Times a city tour, cruise, helicop- attractions, make sure
and no further details or information can be disclosed. weekend and evening ones. Square. Nearby dining ter ride, or a trip up the Top you don’t think only of
Researchers take into consideration first impression, sales
process, product and budget match and extras offered before
Matinees are ideal for options include the afford- of The Rock Observation Manhattan. There is lots
giving an unbiased opinion of which channel/company they those with children who able Roxy’s Diner, or the Deck early in their trip to more on offer in the city’s
would have booked with on that occasion. We do not claim
that the winner is the best in an area or specialist sector, as
don’t want to be out late. Hard Rock Cafe. help orient themselves. other boroughs too.
we may report on competing travel firms in the future.
Please note that the aim of The Real Deal is not to criticise
individual agents or companies, but to promote good sales
For more training tips and courses, go to
technique for the benefit of all in the travel trade.
trainingfortravel.com or
ttglive.com/knowledge TRAINING FOR TRAVEL
group ltd
The Sound of Music Christmas theatre evening
A glamorous event perfect for celebrating the festive season
On the 25th of November, enjoy a performance of the enchanting West End musical the
Sound of Music followed by an exclusive champagne reception with the stars.
by
The proceeds of the event will benefit the Family Holiday Association, the charity that gives ed
children living in poverty a break away with their family.
s
or
Tickets are just £65 or 10 for £600.To book , please phone 020 7323 7292 or visit
s
pon
dly
www.fhaonline.org.uk/som08.asp Registered charity number 800262 ou
Pr
52 24.10.2008
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