p34-35 hotels oct24 21/10/08 12:07 Page 34
news hotels
ttglive.com
Interview Calum Russell, easyJet
EasyHotel plans 200
properties by 2012
EasyHotel is coming to Heathrow, and the off-shoot of the airline that
bypassed agents is making overtures to the trade. By Rupert Murray
P
icture the colour orange and two plans for more than 200 in the next four years.
brands spring to mind. One is a The first hotel was a created out of an 18-bed
mobile phone company and the other property in South Kensington that Stelios turned
is easy. EasyJet rewrote the rules of into a 34-bed easyHotel with smaller rooms,
travel in garish orange ink, and founder Stelios some with no windows.
Haji-Ioannou found it so easy that in 2005 he Commercial director Calum Russell (pictured)
expanded his no-frills concept to hotels – where said there was still a sizeable market for Stelios’s
prices start from £25 per night. original vision of a “value-for-money
Eight easyHotels are now open, a ninth is due limited service product”.
at Heathrow next month and the company has “The customers will typi-
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