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cally spend one or two nights and hardly any
time in the room – a quality bed and somewhere
to get washed is all they are after.”
Unfortunately for agents, bookings must be
made via easyhotel.com. So why does Russell
think the trade cares what the company is up to?
Having worked as general manager of
Embassy Leisure Breaks, he is fully aware of the
power of the agent. “We don’t rule out working
with agents in the future – there may come a
time when it makes sense,” he said.
“Some are already using our rooms to put trips
together for their customers. This is not an issue
“We don’t rule out
for us, and if more want to do that, they can.”
And, of course, good agents need to know
working with agents
about trends in accommodation.
in the future – there
“There are several players in this market now,
including Yotel. The sector is growing and is may come a time
becoming more significant,” Russell added.
when it makes sense”
EasyHotel’s growth will come entirely through
franchising, after shelving plans earlier in the
year to look for outside investors. that a slightly more subtle approach to the decor
Russell explained: “Our expertise is in sales, is not far away.
marketing and distribution, which is why the New-look easyHotel rooms will be revealed
franchise model works best for us.” later in the year, and a simple strip of the
So no-frills hotels are here to stay, it seems, as company’s signature colour has been deemed
is the garish orange. sufficient to keep the brand at the forefront of
However, hotel guests may be pleased to hear the public mind.
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24.10.2008 35
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