ECMOD 2008 Preview
Guardsman selects
Agility for web
content management
Business-to-business safety
equipment cataloguer Guardsman
has gone live with a new website
using Pindar Graphics’ AgilityCMS
Active Catalogue system.
Guardsman, part of the Eurosafe
Group, had previously worked with
Pindar on its print catalogues.
One of the key challenges of the
web project was integrating the
AgilityCMS multichannel publishing
software with Guardsman’s existing
back-office system, Madics. Pindar’s teams in the UK and India “pushed” data
Traidcraft
from Madics into the publishing software using SQL scripts as well as built an
interface that can transfer information from AgilityCMS back into Madics to update
joins Maginus
stock control and order fulfilment.
As part of the project, Pindar also created five branded websites for one of
to speak at
Guardsman’s customers, which has employees throughout the UK and is split
into divisions. Each of the websites carries a product range appropriate to that
division. Divisions can order the products they require subject to authorisation
conference
from the relevant manager before purchasing.
As well as exhibiting at this year’s ECMOD,
integrated software solutions supplier Maginus
Royal Mail Asks Sarah
will be speaking at the conference. In the half-day
“Multichannel Enterprise Systems Integration”
Royal Mail is seeking to increase
session, chaired by systems guru (and Catalogue/
self-service on its website through
e-business columnist) Ernie Schell, Maginus sales
the introduction of Ask Sarah,
and marketing director Russell Dorset will give an
an answer tool from Transversal.
overview of the company’s technology. In addition,
The Ask Sarah service enables
client Traidcraft, a charity trading arm specialising
Royal Mail’s 4.5 million monthly
in fair-trade products, will discuss its experiences
web visitors to receive immediate
using the system.
answers to their questions,
reducing the need to call or email
Royal Mail. In the first two months
since its launch in June, Ask Sarah
reduced overall email queries by
50 percent. Calls to the Royal Mail
contact centre were also reduced,
freeing up staff to deal with more-
complex queries.
According to Transversal,
“getting the language and context
of questions customers were asking was key to the
success of Ask Sarah”, so it built and developed
the content for the tool with input from Royal Mail’s
contact centre advisers. Royal Mail analyses
customer searches on a daily basis and can use
the insight to add content to its site.
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