ECMOD 2008 Preview
New site from GI Direct sets out to inspire
Direct marketing agency GI
Direct has launched a website
to help companies looking for
inspiration when planning their
next direct mail campaign.
“Marketing messages face the
risk of being ignored or swamped
by the competition,” explained
sales director Patrick Headley.
“Now, particularly at a time of
economic downturn, consumers
are filtering out unwanted messages and actively looking for incentives.” The site, he
said, is intended “to help marketers realise the potential of direct mail and the many
creative and eye-catching formats that can be used to grab consumers’ attention.” It
includes visual demonstrations of the formats available including inline printing, bound-
in inserts and bangtail mailings.
Growell and
Smaller carbon
Healthspan take
footprint helps
up additional
HDN pick up OLGA
Elucid modules
Home Delivery Network (HDN) scooped the Large Supplier of the
Year Award at the IMRG’s Online Green Awards (OLGAs). This is
the second consecutive year HDN, which reduced its carbon usage
by 490 tonnes for the 2007-08 fiscal year, has won the award.
The company focused on being greener at the “grass-root level”,
according to a statement. This included small-scale initiatives such
as staff turning off lights and closing down computers and machinery
when not in use.
Survey: UK consumers
believe economy is
teetering on brink
Growell, a supplier of hydroponics equipment and plant
of recession
lighting, has deployed the Elucid EPoS solution from A survey carried out by The Business Consultants has found that
Sanderson at its new store in Dudley. Growell, which services 79 percent of UK consumers believe the country is teetering on the
customers via the web, a catalogue and three bricks-and- verge of a recession. Nonetheless, Rob Galkoff, chief executive of
mortar stores, has been using Elucid for its mail order and The Business Consultants and chair of the ECMOD session “21st-
retail operations for five years. Century Media Mastery”, believes that consumers will continue to
Another Sanderson client, Healthspan, is the latest to spend in the run-up for Christmas, albeit more wisely.
benefit from Sanderson’s Card Payment Module, which “From a retailer’s perspective,” he said, “there could be some huge
helps ensure that businesses comply with the Payment Card opportunities to gain extra market share as competitors take their eye
Industry’s Data Security Standards (PCI DSS) and avoid off the ball and get caught with the wrong product or too much of it,
credit-card fraud. Sanderson teamed up with Commidea and and then have to start discounting in the January sales. There will be
Cybersource to offer the module. casualties in 2009 that will be swept up by their stronger competitors.”
10
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32