ECMOD 2008 Preview
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D
on’t let Christmas get the better of you; allow that you can concentrate on your core business activities.
Royal Mail to take the strain. This year we’re It helps improve supply chain efficiency, minimises costs
making it easier than ever for consumers to get by shared use, can be integrated seamlessly with your
the goods they order online into their hands. We’re also IT systems, provides online stock visibility and meets
offering you exciting solutions to ensure that you deliver customer demand for same-day despatch.
on the promises you make to your customers with less In putting together our plans for this coming Christmas,
hassle and at lower cost. we have drawn on the findings from a recent research
Our network of dedicated staff, vehicles and mail study we commissioned to understand better the
centres is second to none—little wonder that 73 percent importance of delivery in the customer online shopping
of online shoppers prefer their goods to be delivered by experience**. The key conclusions of the research were:
Royal Mail*. To deal with the expected increase in online
•
Clear, up-front delivery information and good
shopping this Christmas we’ll be bolstering this further by
communication are key to retaining customers and
•
deploying the largest double-deck trailer fleet in the UK.
gaining sales.
•
commissioning up to three additional trains per day.
•
Lack of clarity and higher-than-expected delivery
•
recruiting around 17,000 vetted casual staff.
charges will result in consumers abandoning shopping
carts. This is estimated to be at a cost to etailers of up
•
hiring approximately 50 additional buildings.
to £2 billion per annum in lost sales.
What’s more, we will be delivering mail in the evening,
•
Aspects of delivery are of very high importance to
consumers; delivery is a key hygiene factor.
between 5.30pm and 9pm, in some areas from 17th
December and nationally on 22nd December and 23rd
•
Getting delivery wrong can result in bad word of mouth
and can prevent a shopper from doing business again
December, including items we’d tried to deliver earlier
with a retailer. Getting it right, however, means that
in the day. We will also be delivering packet items on
customers are more likely to repurchase.
Sunday, 21st December. In addition, the opening hours
of our callers offices will be extended, giving customers •
Ease of redelivery influences the consumer’s decision
more opportunity to pick up items we weren’t able to
about whether to purchase from a particular retailer
deliver because they were out.
again.
For multichannel retailers and home shopping
•
Royal Mail is the strongest brand amongst delivery
companies, we have a range of solutions to ensure a
providers.
smooth and prosperous Christmas. For example, our
•
Your choice of delivery partner can enhance your brand
two- to three-day low-cost packet service, Royal Mail
promises.
Tracked™ enables you to provide your customers with a
•
Home shopping appears to have an environmental
tracking number when the goods ordered are despatched
edge and should be further capitalised.
so that the shoppers can track the progress of the delivery
themselves. This is available for no extra cost with our
To find out more about how Royal Mail can help meet
Safeplace service, which gives shoppers the opportunity
your needs, visit www.royalmail.com/end2end or call our
to specify a safe alternative delivery point, such as a shed,
Business Centre on 08457 950 950. Alternatively, join us
a porch or a neighbour, should they not be at home to
at the Royal Mail stand at ECMOD, where we can talk you
receive their item. If your customers can’t wait for their
through the research findings and how our end-to-end
items, we can deliver them the same day or the next
solution portfolio can help ensure that your business has
working day by 9am or 1pm—guaranteed —including
a successful and hassle-free Christmas.
on Saturdays.
Our warehousing and fulfilment solution provides an * Delivery Experience research conducted in September 2007 by
integrated stock management and order fulfilment service
Continental Research. Of the 70 percent of online shoppers who would like
to be informed of the delivery provider, 73 percent preferred their goods to
that caters to your business needs and keeps you in
be delivered by Royal Mail.
control. We’ll store, pick, pack and despatch your stock so ** Delivery Matters research conducted in 2008 by Continental Research.
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