Front Lines
news/analysis
‘GREEN IS THE NEW BLACK’
FRAUD
PREVENTION
NEW LOOK ADDS ENERGY SAVING AND CARBON
REDUCTION TO ITS PROFIT PROTECTION STRATEGY
EXPERTS
JOIN FORCES
FROM High couture to High by James Bailey, ensuring that the replenishment of stocks to
street, ‘green’ is next season’s the strategy is delivered and the shop floor and saving staff
TO BEAT
must have colour as fashion steered in the right direction, time.”
retailers respond to we have been able to consider The next focus for the
CARD FRAUD
environmental concerns and new business areas to focus on business is energy. ‘Low
their increasing need to reduce to reduce loss and waste,” says hanging fruit’ the business can
costs and waste. Kernan. go for to achieve quick wins
The future of the plastic bag The business is now looking include low energy bulbs and
may be making the headlines, to cut its £14 million energy non-behavioural changes
but behind the scenes retailers bills and downwardly review its including the make up of the
are now looking at a wide packaging strategy. The stores, new and old as well as Two leading providers of
range of eco-friendly initiatives business is also looking to their whole-life energy use. customer ID check solutions
that also make better business reduce its supply chain impact “But changing hearts and and transactional fraud
sense. on a global basis, both minds is essential to drive profiling data are to combine
At the vanguard is high initiatives cutting the cost of further change and the same and share their anti-fraud
street fashion retailer New doing business, but also strategy of education, technologies.
Look which continues to reducing New Look’s carbon incentivisation and review will 192.com Business Services
position profit protection in its footprint. be called on” specialises in aggregating
broadest sense at the heart of “We are simply focusing To help achieve these databases against which
its growth strategy. upon the worst offenders changes, Kernan is using both leading ecommerce providers
Director Will Kernan says an through education and internal and external energy run customer identity checks.
internal ‘green’ drive follows rewarding the right behaviours, expertise, as the business did Fraud prevention specialist, the
hot on the heels of and are also ensuring that the when it set the co-ordinates on 3rd Man, is a leading provider
dramatically reducing ‘shrink’ – issue is owned business-wide. its profit protection journey. of fraud screening services
loss caused by theft, internal We have over 600 stores in the “ORIS helped significantly which detect fraud patterns by
fraud and damage - through a UK and Ireland, and across the with the original strategy and comparing transactions from
programme of culture change business we have been able to methodology because they different merchants. Fraud
within the business. Over the instil a feeling that reducing helped instil the right cultural prevention tools provided by
last 18-months, – shrink at New profit leakage is everyone’s approach within the business both companies have become
Look has been reduced by a responsibility, whatever their and helped change the ethos accepted as de facto processes
staggering 25 per cent against department,” adds Kernan. on leakage and loss. This new for the ecommerce industry
upward trends in the market. “New Look is committed to area is an organic extension of and will now be offered as an
The setting up of a monthly reducing its overall that initial profit protection integrated service.
Profit Protection Forum with environmental impact and our programme as we continue to Other recent fraud
strict and measurable KPIs and waste and energy bills are increase our store estate by prevention initiatives have
effective day to day obvious targets. Taking a thrifty double-digit figures each year.” focussed on either ID checking
management of issues by Profit approach can deliver cost and “It is a virtuous circle of or on profiling shared fraud
Protection Manager James carbon savings hand in hand. affecting change by identifying alert data, but not on both.
Bailey has empowered the The profit protection team issues, taking action and 192.com Business Services and
workforce to deliver results were the perfect group to pick reporting back. We will the 3rd Man’s relationship
across the board, particularly in up this challenge given the continue to praise best practice promises a single solution.
general stock loss , returns, success of the past 12 months.” through the business. With the “Our mutual aim is to make
branch write-offs and staff There is a further positive by- roles of profit protection and life easier for fraud managers
discount abuse. product of this business drive – Corporate Social Responsibility at ecommerce and online
The focus on improved the identification of (headed up by Janet Biggs) gambling sites,” said Paul
customer service through opportunities to increase continuing to work so closely, Simms, Chief Executive Officer
investment in training and the productivity. this forms part of a strategic at the 3rd Man. “192 and the
development of store teams “Shoes are a good example. approach to protecting profits 3rd Man already deliver fraud
which is measured by a We now no longer have them and the environment,” adds prevention capabilities to
targeted strategy of test delivered in boxes so we save Kernan. many of Europe’s leading
shopping, has realised packaging, we are looking New Look therefore sees ecommerce businesses. By
additional benefits in staff further at reducing packaging profit protection spanning the combining our fraud
awareness – deterring theft so that we achieve the right colour spectrum by helping to prevention technologies we
and reducing losses. balance of protecting the drive retailers out of the red can now offer one integrated
“With stock loss reducing integrity of the product, and into the black – by solution that will be even
and the Profit Protection team, reducing waste further with an introducing all shades of green more effective in identifying
managed on a day to day basis added benefit of speeding up across the business. and preventing fraud.”
04 • RETAIL FRAUD
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