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ONLINE FRAUD CONFUSION
DAMAGING SMALL
BUSINESS’ CREDIBILITY
N
INETY-NINE percent of UK’s brands. Furthermore, 81 per cent of • PCI DSS – Merchants must now be fully
small online businesses believe consumers are suspicious of the security of compliant with this new worldwide data
that fraud is not their small, unknown companies demonstrating security standard or risk losing
responsibility, according to a that small online retailers have more, not cardholder data leading to substantial
survey commissioned by less to prove. brand damage, loss of customers, fines
PayPoint.net (www.paypoint.net). The 350 Alessandro Hatami, Managing Director or even being barred from accepting
small online businesses surveyed believed of PayPoint.net explains, “Small online card payments; using a hosted payment
liability for fraud lay elsewhere, including: businesses lack the resources of their platform means merchants are
banks (35%), bank and credit card issuers larger competitors but have an even compliant by default
(24%) and the payment service provider greater interest in ensuring their • 3-D Secure, (“Verified by Visa" and
(23%). customers have the safest possible "SecureCode”) – this enhanced buyer
The tendency of small business to hold experience on their site. This situation has identification process mitigates risk and
others responsible flies in the face of the led to a haphazard approach to managing removes the liability for fraud entirely
fact that consumers associate bad fraud – which is in stark contrast to what from the shoulders of merchants
experiences on a site directly with the larger businesses are able to do. We have • Use an Address Verification Service to
merchant, regardless of fault. This reveals launched PayPoint.net to help small confirm the identity of the person
a worrying disconnect between the companies level the playing field with the claiming to own the credit card. This is
retailer’s perceptions and their customers’ big brands in terms of customer security done by checking the billing address of
expectations. Additional PayPoint.net and fraud protection: the safer customers the credit card provided by the user with
research also shows that consumers are feel, the more likely they are to visit the address on file at the credit card
willing to vote with their feet: just three again.” company
per cent of online shoppers would trust a PayPoint.net suggests that small online • Comparing the IP address of the PC at
small online business with their money, businesses implement a range of measures the customer’s actual location with
preferring to shop with larger online to secure their site, including: billing and shipping addresses RF
NEW PARTNERSHIP TO
SECURE EPAYMENT DATA
Partnership Provides Complete Set of
Payment Security Services for Merchants
E
LECTRONIC payment and risk both companies to help merchants Discover Network, American Express and
specialists CyberSource streamline compliance validation with the JCB. The PCI DSS is a framework for the
Corporation has joined forces with Payment Card Industry Data Security secure handling of cardholder data.
Trustwave, the global provider of Standard (PCI DSS) and providing a Recognised as CyberSource’s preferred
on-demand data security and complete set of payment security services Qualified Security Assessor (QSA),
payment card industry compliance for merchants. Trustwave will offer CyberSource merchants
management to provide payment security PCI DSS is the payment card industry a comprehensive compliance validation
solutions to their joint customers in the security requirement for entities that store, programme. Additionally, Trustwave will
United States and Europe. The aim is to process or transmit cardholder data, and work with CyberSource Global Services to
provide industry-leading payment security has been endorsed by all the major card provide merchants application testing and
technologies and consulting services from brands – Visa Inc., MasterCard Worldwide, other forensic services. RF
ISSUE 2 SEPTEMBER 2008 • 23
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