Casino July-Aug 08 P22-28 23/6/08 14:29 Page 24
G2E ASIA 2008
the stand tied in with their PitBoss product – Keypad, we have to work very hard in the following weeks and
which gives real-time information on wheel speed and months to get this product into casinos. Our
direction, gives the last three results and even allows machines will be in the Venetian, and the Lisboa."
the user to access Billboard (Cammegh's rather good There's surely no greater endorsement than that in
Roulette display product) information. They can enter the Asian market.
drop and float values too, so its uses are much further- Octavian International introduced an innovative
ranging than simply the Roulette table. version of their systems management tools at the
Their latest Slingshot 2 innovation was at G2E Asia, show, an offline systems manager. It gives customers
Slingshot 2 TT, the table-top version of their striking the chance to see how systems software works without
and very clever automated wheel. Alongside that were investing in a fully-networked version; while the
the stunning Crystal wheel, their transparent model customer may have to input information manually,
which is guaranteed to attract attention. they will be able to see how advanced reporting from
Arguably top of the pile in Macau though was the a networked system can enhance their business.
Starlight wheel, of which Andrew explained: "After no CEO Harmen Brenninkmeijer, told us how it had
more bets, the cone colour changes from white to been received: ""The response has been great to that
red. That tells everyone there's no more bets, and it because we have made the barrier to entry very low,
also helps remote security, so they know visually that and that's what we're all about. We want to make sure
the game has reached that point, so no advantage bet people with smaller operations can grow into these
play can happen after that point." systems, and grow into controlling and understanding
Progressive Gaming International has tasted their operations better, and learning more about
success many times in Macau, with, the company their operations. Ground-up education is really
says, every major operator in Macau using at least needed in this region because gaming is effectively
one of their products. With a market dominated by still a new profession.
table games, and PGI's expertise in RFID and related "It's allowing customers to try before they buy –
product, that's not such a surprise though. Bryce like being able to rent a car and see if it drives the
Rubio, Vice President Asia for PGI, explained: "Asia way they want it to, before committing."
has probably the biggest growth potential for us in Novomatic's growth and commitment to innovation
the next five years. What's happening in the table is a blueprint many companies have tried to emulate.
gaming sector fits perfectly with our long-term In Asia, they work with Independent Gaming who
strategy is with RFID, CIS [Chip Inventory System], we distribute their product; it's a mutually beneficial
have our own Table Management System, all tied to arrangement, as IG's FlexiLink product is distributed
our Casino Management System, so from a single by AGI in Europe, South America and Southern Africa.
platform we can manage all assets in a casino from G2E Asia saw the company bring the excellent
chips to players to loyalty and more." Super V+ Gaminator slot cabinet to a new market,
PGI's dual chip tray should be an extremely along with their established Duovision cabinet. The
attractive product for Asia, as simply being able to former saw another new concept for the Asian market
switch to a fully-stocked tray as needed means less from Novomatic – the multi-game slot offering on the
downtime on tables, which equals more play and Super V+ Gaminator, which gives players the choice
more profit. And using PGI's CIS, for example, frees of up to 10 games in one cabinet. Both the Super V+
staff up to work with customers, as Rubio concludes: Gaminator and the Duovision feature games from the
"In this market place, table accounting, RFID, is going company's Coolfire II range.
to be the next big investment. Tables are so prevalent, AGI's David Orrick explained to us how the
when you're accounting manually there's a lot of company sees the future of its games in Asia: "One
room for human error, and RFID can remove that. It thing we have discovered is that there is a need
allows staff to work on improving the customer within this market for higher denomination games;
experience and doing customer-facing work rather we feel that could be the next big thing in terms of
than managing chips." content," he added.
Elaut seems to be enjoying good business in Asia "We've been quite selective about which games
too, with their multiplayer games finding a healthy we've presented to this market so far. Thomas Graf,
market. It's an exceptionally competitive area, with director of our R&D division is here with a team of
the likes of Alfastreet and Interblock also growing games specialists and designers and they're looking
fast, but as Patrick Magendans explains, they are at properties, talking to people, learning lessons –
listening to their customers and responding with then they will take what they learn back to Austria
product via their distributors, RGB. "We have a close and implement those lessons." It's that attitude which
relationship with RGB and they requested that we has brought the company great success
make a new Sic Bo game within our multi player internationally, and it looks set to continue into Asia.
feature; we already had the Roulette product, which is TCSJOHNHUXLEY showed a strong line-up of
very strong in Cambodia, for example. product in Macau. There was a debut for the virtual
"So for Macau we have prepared the machines with racing game Triple Towers Virtual Horse Racing, and
ticket in ticket out [TITO] which complies with local its sister product, Greyhound Racing. Racing is very
regulations. We have a lot of interest from the local popular in the region, and the striking graphics on
market which initially we weren't looking at and now this product proved attractive to show visitors. An
24 JULY/AUGUST 2008
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