Casino July-Aug 08 P22-28 23/6/08 14:30 Page 22
G2E ASIA 2008
G2E Asia 08
This rapidly-growing show looks set to dominate Asian exhibitions in the near
future – but the organisers have some work to do, according to exhibitors.
G
2E Asia's first year in The Venetian's it has been elsewhere. As one Atronic source pointed
exhibition facilities was, by most out to us, often you will see one player on a slot
accounts, a success. The show's growth is machine in Macau and five friends watching, so the
tremendous, at least tripling in size in market seems ideally suited to 'community gaming',
the space of a year, mostly thanks to the where all six people could try an experience together.
excellent space now available at the sumptuous Time will tell!
Venetian development. Another machine developed specifically for the
But not all of the exhibitors were happy. Many of Asian market is Fishing For Jackpots, a five-level
them questioned the quality of the visitors, as many progressive with both a mystery trigger and a line
seemed to be players or staff, rather than key decision trigger, and comes with extremely attractive signage
makers; other questioned the reach of the show, tailored to the host venue size.
suggesting that Reed might improve on a good first One of the company's existing successful products
year in the new venue by making it a truly pan-Asia in Asia is Roaring Tiger, which was also on show,
show and seducing visitors from markets further alongside King Kong Cash, one of Atronic's superb
afield, but still very much in Asia. licensed products.
On the whole though, the organisation was great, On the systems side, the company was showing
the venue superb and most people went away their intriguing qpon cash concept, which means
perfectly happy. Atronic can now offer customers another solution in
For companies entering into the Asian market, G2E cashless gaming alongside chip cash. This was qpon
Asia can be a great learning tool. Unicum Gaming, a cash's first outing, and the early signs are that this
company with firm roots in Russia which has will be a steadily-growing success for Atronic. You'll
extended its reach into Africa and Latin America with be able to read more about this in a forthcoming
some success, had a mixed show but took away from issue of Casino International.
it many positives. They pledged to come back next Interblock had their aesthetically wonderful G4
year older and wiser, having learned a few lessons at Organic range on show, which is surely the most
The Venetian. pleasant of all casino equipment to look at. Smooth,
CEO Lyubov Loginova spoke frankly about the soft lines, plush cushions – combined with the
company's showing, explaining: "Our products here gameplay the casino world has come to expect from
are different; the themes we have brought here are this company, it's a great marriage of form and
perhaps not ideally suited to this market. We thought function. And the company is looking forward to
that the Asian market might be tired of seeing introducing it to the Asian market, as Tomaz Zvipelj,
dragons, samurai, geishas, but people really do like to CEO of Electroncek explained: "Macau is certainly
see all of those things in Asia. So next time, we'll one of the most important markets for us, so we're
bring games with the right themes for these players, looking forward to the introduction of the new G4
we will come prepared, and we will succeed." Organic here."
It takes time to successfully enter any new market, Recent installations in the area have been the
no matter what the size of the company, so Unicum company's G3 Twin product, a combined Roulette
Gaming's attitude is ideal for future success in this and dice multi-game, which can now be played in
seemingly ever-expanding gaming arena. both the Sands and the Venetian, two of Macau's
Atronic took their Tournamania concept to Macau busiest casinos.
and added an Asian look and feel with the Also on display at G2E Asia was their Virtual
DRAGONBOAT theme, which proved popular among Roulette and Virtual Blackjack units, which have,
the crowds. The game was recently installed in the since the show ended, gone on to be installed in The
MGM where it apparently enjoyed a hearty welcome Venetian.
from local players. The DRAGONBOAT on show at Cammegh packed their stand to the rafters with
G2E Asia has now gone on to be installed in The product and genuinely showed that from their
Venetian, where no doubt their tournament play at Roulette wheel background, they have diversified
the push of a button concept will be as successful as sensibly and with quality. One of the innovations on
22 JULY/AUGUST 2008
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