CLusTEr PrOfiLE
Make Tha
S
t
ale
BooST A comPAny’S
bottom line and your future with a
career in marketing, Sales & Service.
O
n the first day of classes at the Texas A&M Mays Business
School, Assistant Professor of Marketing Janet Parish always
asks her students what they think marketing is.
“Marketing is very broad. Most people couldn’t define it if they
had to,” says Parish, who has taught Marketing, Sales & Service and
lived it while working for an ad agency, hospital, and bank.
Although marketing involves many skills—including advertising,
public relations, research, customer service, and special event
planning—experts agree that selling is the bottom line.
The Key to success
Whether promoting Nike
or Speedo, iPods or IHOP,
pI sIgma epsIlon
a bank or a hospital,
marketing is designed to
Is a naTIonal, professIonal,
boost sales, and sales is the
coeducaTIonal fraTernITY
heart of business success.
In markeTIng, sales
10
Fast-Growing Careers
“Marketing is everything
and everything is
managemenT, and sellIng.
marketing,” says Ken
occupation
% Growth New Jobs Created Fairweather, marketing
(2002–2012) (2002–2012)
program coordinator at LeTourneau University in Longview.
public relations specialist 33.7% 3,150
“It’s the overriding mind-set that needs to permeate all aspects of
sales manager 29.8% 7,050 business, whether we’re talking about accounting, engineering, or
advertising and promotions manager 24.4% 1,100
production.”
public relations manager 24.3% 850
Well-Paid Professionals
customer service representative 23.4% 38,650
Because businesses thrive by expanding sales, skilled marketing
counter and rental clerk 21.5% 8,200
professionals make good money. Some of the jobs in the field are:
demonstrators and product promoter 21.0% 2,650 ■ Public relations specialists, who work to create goodwill for
market research analyst 21,0% 2,550
organizations by gaining favorable publicity. The Texas Workforce
marketing manager 20.0% 2,700
Commission says an entry-level PR worker in Texas can expect to
earn $28,338 and an experienced worker $59,791. “Salaries vary a
sales rep, wholesale and manuf., Tech and
scientific products
17.0% 4,450
lot by industry, specific career, and region,” notes Parish.
■ Market research analysts, who research market conditions in a
This is a projection of 10 fast-growing careers in Marketing, Sales & Service in Texas from the year 2002 to
2012 and the number of new jobs created in each occupation. Note that while the percentage of growth in jobs
certain area to determine potential sales of a product or service. They
may be high, the actual number of jobs created may be low. Source: Texas Workforce Commission.
dig up information on competitors and prices. An entry-level analyst
can expect to earn $33,617 and an experienced analyst $79,331.
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