Get the cRediT you deserve
T
ech prep in Texas is a great way to earn college credits toward
a technical career while you’re still in high school. Tech prep
programs center on “articulation agreements,” contracts between the
student, his or her high school, and community colleges the student
would like to attend. The agreement includes recommendations for
courses to be completed before graduation and outlines a two-year
degree or certificate program.
selected courses in a Tech prep plan cover the same material as
the equivalent college course, allowing the student to receive what is
called advanced technical credit toward the college degree. It’s like THe markeTIng program aT
a bank account. The credit is banked for you at the college, and you
uT ausTIn’s mccombs scHool of busIness was ranked
withdraw it when you enroll.
for more information on Tech prep, visit www.techpreptexas.
THIrd In THe naTIon In THe 2007 edITIon of “amerIca’s
org. ask your counselor about advanced placement, dual credit, or besT colleges” bY u.S. nEwS & world rEport.
articulated courses and other opportunities to earn college credit.
Post-graduate studies interns and then move into management prepare for work in specific specialties before
Some students, like Jennifer Young, aim for training programs. being assigned to permanent positions.
advanced degrees in marketing. A master’s What qualities does Faust look for in a
degree or Ph.D. can give you expertise in new Talent potential recruit?
fields such as marketing research or prepare According to Joe Faust, regional director of “Those students who have taken
you to teach marketing at the college level. public affairs for BNSF Railway Company coursework that emphasizes team-building
The University of North Texas and UT of Fort Worth, “We estimate that close to 60 and team-based projects have a distinct
Austin both offer Ph.D. programs exclusively percent of our workforce will be eligible for advantage,” says Faust. “We’re also always
in marketing. UT Austin’s program has been retirement in five years, so we are working to looking for good communication skills and
ranked among the top 10 in the nation by develop the next generation of talent.” technological awareness.”
both U.S. News & World Report and Business “Our summer internship program recruits Jennifer Young says that if you go into
Week magazines. In addition, Texas A&M, college sophomores and juniors who work marketing, it pays to have a broad grounding
the University of Houston, and UT Arlington directly with the marketing team, taking on in all aspects of business. “As a product
offer marketing Ph.Ds through their business assignments such as customer research, and manager, for example, I worked with all the
administration programs. trending using historical data. Interns hear other departments,” she says. “I didn’t create
As you prepare for a marketing career from speakers and interact directly with the advertising, but I approved it. I didn’t
after high school, there are a lot of senior-level officers so they get an in-depth create the packaging or sales strategies, but
opportunities for on-the-job experience understanding of our industry.” I approved them. You are connected to a lot
that can improve your skills and increase BNSF then takes the best of those interns, of other departments that are integral for
your chances of landing a good job. Many as well as recent graduates, and moves business, which is exciting to experience and
companies in Texas are on the lookout for them into management training for up to great for your own career because you gain so
young college students they can bring in as six months. They pursue field training and much knowledge about so many areas.”
Join the Professionals
The american marketing association (ama), one of the largest professional associations
of marketers with 38,000 members worldwide, helps would-be marketers launch their
careers with collegiate memberships.
collegiate members organize their own chapters and come together each spring for
networking and educational opportunities at the ama’s International collegiate conference.
chapter teams compete in annual case competitions organized around particular
marketing challenges; the 2007 challenge was to devise a marketing plan to restore
tourism in new orleans in the wake of Hurricane katrina.
The ama publishes a college newsletter eight times a year and offers marketing
seminars online throughout the year. To learn more about ama and its college programs,
visit www.marketingpower.com.
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