Marketing, Sales & Service
listed below are 25 careers you might consider in the marketing, sales & service cluster. These are not all the career options in the cluster—they are just a sampling showing the variety of occupations available to you at different education levels.
Turn to the “online Info” on the inside back cover to research all career options in the cluster of your choice and decide on the ones that best fit your talents and ambitions. Here’s an explanation of the kind of information presented in each column.
EDuCAtIoN: This is the minimum preferred level of educational attainment for people working in the career in the united states. JoB
This can range from short-term on-the-job training to a doctoral degree taking several years of college. DESCRIPtIoN:
These are brief
EDuCAtIoN LEvELS: The color bars show the mix of education levels attained by people actually working
High School Some College College or Better descriptions of
in the profession in Texas (see bars at right). If a bar features mostly one color, that means that level of
education is likely the one you’ll need to reach to work in the profession. look at sales manager, for example,
percentage of percentage of percentage of
each career from
and you’ll see that virtually everyone in the field has a college degree or better. If the three colors in the bar
people in the people in the people in the
o*neT online
occupation occupation profession (online.onetcenter.org).
are roughly equal in size, that means that there are opportunities in the profession for people of all education
who have who have who have a
levels. for example, about 30 percent of the people working as wholesale and retail buyers have a high school
at most high some four-year college
diploma, while 35 percent have some college, and 35 percent have four-year degrees or better. school diplomas college degree or better
SoC occupation Growth openings Wages Education Education Levels Job Description
19-3021 Market research Analyst 21.0% 570 $62,130 master’s degree
research market conditions in local, regional, or national areas to determine potential sales of a product or service. may gather information on competitors, prices,
sales, and methods of marketing and distribution. may use survey results to create a marketing campaign based on regional preferences and buying habits.
11-2031 Public relations Manager 24.3% 145 $71,531 bachelor’s plus experience
plan and direct public relations programs designed to create and maintain a favorable public image for an employer or client; or if engaged in fundraising, plan and
direct activities to solicit and maintain funds for special projects and nonprofit organizations.
11-2011 Advertising and Promotions Manager 24.4% 190 $68,286 bachelor’s plus experience
plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the
purchase of a product or service for a department, an entire organization, or on an account basis.
direct the actual distribution or movement of a product or service to the customer. coordinate sales distribution by establishing sales territories, quotas, and goals
11-2022 sales Manager 29.8% 1,140 $93,178 bachelor’s plus experience and establish training programs for sales representatives. analyze sales statistics gathered by staff to determine sales potential, inventory requirements, and
monitor the preferences of customers.
determine the demand for products and services offered by a firm and its competitors and identify potential customers. develop pricing strategies with the goal of
11-2021 Marketing Manager 20.0% 520 $92,690 bachelor’s plus experience maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. oversee product development or monitor trends that indicate
the need for new products and services.
11-3061 Purchasing Manager 4.2% 155 $81,289 bachelor’s plus experience plan, direct, or coordinate the activities of buyers, purchasing officers, and related workers involved in purchasing materials, products, and services.
41-9031 sales Engineer 15.3% 250 $82,715 bachelor’s degree sell business goods or services, the selling of which requires a technical background equivalent to a baccalaureate degree in engineering.
27-3031 Public relations specialist 33.7% 450 $49,302 bachelor’s degree
engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various
communications media. may prepare and arrange displays, and make speeches.
27-1027 Exhibit Designer 16.7% 25 $33,952 bachelor’s degree design special marketing exhibits. may confer with marketing directors and conduct research to determine appropriate styles for exhibits.
11-9141 Property, real Estate, and Community Assoc. Manager 11.9% 770 $48,930 bachelor’s degree plan, direct, or coordinate selling, buying, leasing, or governance activities of commercial, industrial, or residential real estate properties.
13-2021 Appraiser and Assessor of real Estate 15.2% 205 $60,411 postsecondary award appraise real property to determine its fair value. may assess taxes in accordance with prescribed schedules.
41-9022 real Estate sales Agent 10.1% 995 $47,349 postsecondary award
rent, buy, or sell property for clients. perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss
conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
51-9071 Jewelers and Precious stone and Metal Worker 9.1% 45 $30,539 postsecondary award
design, fabricate, adjust, repair, or appraise jewelry, gold, silver, other precious metals, or gems. Includes diamond polishers and gem cutters and persons who
perform precision casting and modeling of molds, casting metal in molds, or setting precious and semi-precious stones for jewelry and related products.
41-9021 real Estate Broker 9.9% 240 $80,534 work experience in a related occupation
operate real estate office, or work for commercial real estate firm, overseeing real estate transactions. other duties usually include selling real estate, renting
properties, and arranging loans.
buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods.
13-1022 Wholesale and retail Buyer, except Farm Products 6.8% 340 $52,909 work experience in a related occupation analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. select, order, and authorize payment for merchandise
according to contractual agreements. may conduct meetings with sales personnel and introduce new products.
41-1011 First-line supervisor of retail sales Workers 14.0% 4,080 $37,609 work experience in a related occupation
directly supervise sales workers in a retail establishment or department. duties may include management functions, such as purchasing, budgeting, accounting,
and personnel work, in addition to supervisory duties.
27-1026 Merchandise Displayer and Window Trimmer 14.9% 125 $24,380 moderate-term on-the-job training plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
41-3011 Advertising sales Agent 12.6% 255 $48,986 moderate-term on-the-job training
sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or Tv and radio advertising time. may obtain leases for outdoor
advertising sites or persuade retailer to use sales promotion display items.
41-4011 sales rep, Wholesale and Manuf., Tech and scientific Products 17.0% 1,130 $62,831 moderate-term on-the-job training
sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics,
normally obtained from at least two years of postsecondary education.
41-9011 Demonstrator and Product Promoter 21.0% 545 $25,177 moderate-term on-the-job training demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. may sell demonstrated merchandise.
43-4051 Customer service representative 23.4% 6,320 $26,328 moderate-term on-the-job training Interact with customers to provide information in response to inquiries about products and services and to handle and resolve complaints.
41-2031 retail salesperson 15.1% 16,805 $21,970 short-term on-the-job training sell merchandise, such as furniture, motor vehicles, appliances, or apparel in a retail establishment.
41-2021 Counter and rental Clerk 21.5% 2,280 $22,950 short-term on-the-job training receive orders for repairs, rentals, and services. may describe available options, compute cost, and accept payment.
41-2011 Cashier 15.4% 15,410 $16,049 short-term on-the-job training
receive and disburse money in establishments other than financial institutions. usually involves use of electronic scanners, cash registers, or related equipment.
often involved in processing credit or debit card transactions and validating checks.
53-3031 Driver/sales Worker 8.7% 790 $21,460 short-term on-the-job training
drive truck or other vehicle over established routes or within an established territory and sell goods, such as food products, including restaurant take-out items, or
pick up and deliver items, such as laundry. may also take orders and collect payments. Includes newspaper delivery drivers.
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