reader satisfaction surveys that enable addressing corporate advertising needs.” and advertising
her to keep tabs on who lives in the The mix includes print and online ads as are unlimited.
community and what their lifestyles well as radio spots. The ability to
are like. Reva’s job involves more than words reach billions of people
As Brackin explains, “We’re trying to and images, though. He also looks at has enhanced all aspects of
find out what drives people to read the the numbers, budgeting ad dollars and advertising and brand positioning
paper so we can market to people who tracking returns on the investments. for companies.”
would likely subscribe.” “I cannot stress enough the fact that Brackin agrees that being open
budget management on your resume is to change is crucial in Marketing,
Budget Management extremely critical,” he says. Sales & Service. “More than
Daryl Reva also juggles many skills as ever before, marketing is part of the
a marketing professional. As North Openness to new ideas development of any product,” she says.
America advertising manager for In college, when he was toying with That can translate into play as well as
Nortel Networks in Richardson, he the idea of a marketing career, Reva hard work.
likes the variety of challenges in his job. noticed how the Internet and emerging She admits, “We have some of the
Formerly known as Northern Telecom, technologies were changing the world. weirdest brainstorming sessions.
the company is a telecommunications “I knew I wanted to take the business We just throw everything on the
equipment manufacturer doing route, but was unsure of my specific wall and see what sticks. We’re just
business in more than 150 countries. focus. My interest in marketing began having fun, and we’re getting work
“My job entails an array of marketing, with a couple of classes I took in e- done. Next thing we know, we
advertising, and branding,” reports business,” he recalls. “The possibilities have something we can take
Reva. “I spend the majority of my day for using the Internet for marketing and use.”
5
Cool Careers
cHeck ouT THese excITIng careers In markeTIng, sales & servIce.
1. 2. 3. 4. 5.
EvEnT PLAnnEr E-MArkETEr PoLiTiCAL MArkETinG Pro GoLF CoursE
Imagine getting paid to throw with e-commerce transactions PrEss sECrETAry For A nonProFiT GrouP MArkETinG DirECTor
a party. That’s what event projected to reach $228 billion in a press secretary has the inside The austin-based lance marketing directors help boost
planners do. mary larson, 2007, a whole new approach to scoop on breaking political news armstrong foundation for cancer revenue for management
assistant general manager of the marketing has sprung up. Tech- and keeps the public informed survivors is an example of a companies specializing in
minor league san angelo colts, savvy, ingenious e-marketers about government agencies nonprofit organization. when golf courses and golfing
organizes everything from pizza are devising new ways to use and officials. a press secretary seeking a marketing director communities. They work in
screams (fans who scream the the Internet to deliver their for a member of congress, for recently, the foundation wanted comfortable, relaxed settings,
loudest get free pizza) to rubber- message every day. advertisers example, keeps constituents someone who could develop developing and interpreting
chicken tosses to drum up set up sponsored links on aware of the representative’s good marketing plans. marketing data about customers
excitement and fill the stadium search engines, banner ads are accomplishments. “fund-raising for nonprofits to create programs to drive sales.
for her baseball team. “I like that embedded into websites, and These specialists may handle involves a great deal of winners in this job generally
I’m able to be very creative,” email is used to drum up political everything from media interviews marketing and public relations,” have a bachelor’s degree,
she says. contributions or promote local to marketing materials. a college says Jamie belinne, executive strong communication skills,
retail shops. opportunities in this degree combined with some director of the rockwell career a commitment to customer
field are limited only by your experience—usually through center at the university of service, and some marketing
ability to come up with the next an internship—is excellent Houston’s bauer college of experience.
great marketing idea. preparation. business. “writing skills are
critical for promotions-oriented
marketing.”
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