high sChOOL PrOgrAMs
HErE ArE the programs of study available
within the marketing, sales & service
cluster in Texas high schools.* The state has
created programs of study for each of these
P
areas. These documents detail high school
A
R
classes you might take, extended learning
opportunities, and postsecondary programs. To
o
download them, visit www.Achievetexas.org/
High
Implementation.htm and click on the cluster
G
icon for the area that interests you.
School
R
BuyinG & MErCHAnDisinG
employees in this field get the product into the hands
A
of the customer. They might buy the products that the
businesses sell or design the display and packaging for
M
the product.
Head Start
DisTriBuTion & LoGisTiCs
employees in this field arrange delivery of products to
P
don’T wAiT for college—check out cool
stores for sale to consumers. They make sure there are
marketing programs in your school now.
R
enough products to be sold and stocked.
o
E-MArkETinG
employees in this field use the Internet to sell products
F
and services. They create the content for the website
A
t Pet Country in Missouri City, in Marketing, Sales & Service.
Christine Birdina deals with pet A variety of creative programs
owners, runs the cash register, across the state enable students
and conduct market research using the latest
bathes dogs, feeds mice and gerbils, and to coordinate their high
I
electronic tools.
earns college credit while doing so. It’s school and college preparation
part of a deal her future college, Texas for marketing careers. Others
L
MAnAGEMEnT & EnTrEPrEnEursHiP
Tech, has arranged with Clements High find ways to help students
In this field, employees direct the marketing operations
School, Birdina’s school in nearby apply marketing principles
E
of a business. They might work for a small company or
Sugar Land. they study in class directly in
do all the activities themselves.
The college and Birdina’s high the workplace. Programs like
S
school recognize how real-world work Birdina’s do both.
MArkETinG CoMMuniCATions & ProMoTion
experience can help her reach her career It’s still important to
employees in this field design and implement marketing
goals. After studying marketing in master the
plans. They create ads for television or magazines and
classes at school in the morning, she academic
also develop spot ads for radio.
gets an education in retail marketing skills in
at work in the afternoon. Even in a language
MArkETinG inForMATion MAnAGEMEnT
& rEsEArCH
pet store, marketing is all about doing arts and
employees in this field collect and analyze many
whatever it takes to sell the customer math that are
different types of information that is used to design
your product. necessary for
new products and to predict future sales. They might
“I leave school at 12:15, then go to success in business.
get information to compare a company against a
work,” Birdina says. “It’s not a behind-the- Today, however, high
competitor.
desk job. It’s always different, always fun. schools all over Texas are
I pretty much run the whole business if offering innovative career
ProFEssionAL sALEs & MArkETinG
no one else is in. I’m a cashier, I take elective courses—courses
employees in this field make sure goods and services
in shipments, and I feed and walk all designed to help
are sold to businesses or individuals. exhibit designers
the animals.” prepare students for
create appealing displays to give information or attract
a career in marketing,
attention.
Easier Than Ever whether entering the
Programs like this one are just one way workplace after high school or
* not all schools offer all programs of study or clusters. that Texas high schools are making it continuing career preparation
Ask your counselor which programs are available at your school.
easier than ever to prepare for a career in college.
Page 12
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24