AfTEr high sChOOL
GeT The marketing,
Sales & Service
education you need to
reach your career goals.
Preparation
after High School
S
ometimes your road to a career in is offering, and you do market analysis to “For example, in our Personal
marketing can include a number of define what customers are looking for.” Selling class, students do a minimum
detours. Jennifer Young was just six Young’s involvement in market analysis led of two sales presentations to the class,”
months from finishing her college degree at her, in turn, back to UT Austin to pursue a he continues. “They come in with a
the University of Texas at Austin in Spanish Ph.D. in marketing research. PowerPoint presentation, a portfolio, and
and criminal justice when she decided to Your road to a career in marketing can complete research on a real company. The
pursue a career in marketing instead. lead through stock car racing and unrelated presentations are videotaped and critiqued
“I had a job as a bail commissioner,” majors or follow a straight line from your by the class and instructor.”
she says, “but my other interest was first year of high school. Either way, though,
photographing for the NASCAR circuit. the education you pursue after high school four-year Opportunities
If you’ve ever been to a NASCAR race, it graduation depends on what you decide you If you pursue a four-year bachelor’s
is nothing but marketing—cars, drivers, want to do and how long you want to study. degree, the options—including small
sponsors—and it seemed like a lot of fun.” business administration, sport and fitness
So armed with her bachelor’s degree Two-year Options management, sociology, mathematical
in an unrelated field, she took a couple of Even a two-year associate’s degree offers economic analysis, international
jobs with small companies to get some lots of variety for students interested in marketing, journalism, and business
marketing experience, working at one Marketing, Sales & Service. Associate’s communications—offer more potential
telecommunications firm as a product degrees, for example, are offered at Texas for professional growth and salary. What
manager specializing in long-distance community colleges in advertising, courses are most valuable to businesses
calling plans. international business, apparel/accessories hiring you right out of college?
“What I loved about product marketing, enterprise management and According to Terence Goods, college
management is that you manage every operations, marketing management relations director for JCPenney, “If a student
aspect of your product,” Young says. “You research, quality control technologies, is about to graduate and wants full-time
define the product and its benefits. You real estate, and general retail wholesaling. work, he or she should have courses at
do analysis to see what the competition “An associate’s degree can prepare senior or advanced level in all aspects of
students for a multitude of marketing, such as branding, brand essence,
opportunities in the marketing and marketing strategies.”
THe consumer scIence
field,” says Ray Attner, business Goods says job candidates at JCPenney
mercHandIsIng program aT THe
management professor at should be able to demonstrate that they have
unIversITY of HousTon
Brookhaven College in Dallas. “It’s mastered the basic principles of marketing

broad-based enough for students and creative execution in print, radio,
In THe college of TecHnologY was
to get a sampling of how marketing television, and the Internet.
THe fIrsT onlIne degree program In
works in the real world. And rather “From a retail standpoint, we have an
than reading theory, in every extremely robust online catalog,” he says.
reTaIlIng wITH an empHasIs
class—be it Marketing, Advertising “Our direct Internet purchasing site is one
on enTrepreneursHIp.
or Retail Buying—students deal of the biggest of its kind, so that medium is
with practical situations. huge for us.”
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