CR59-p48&49-Cash Products:SJC-Casino Review 19/8/07 11:27 Page 2
Much of the accounts. Other
current casino innovations have
innovation is aimed an eye on the fully
Cashless
at dealing with cashless future,
future?
TITO exchanges at with transactions
slot machines, by card.
along with ATM
transactions and
player reward
practical beings… You walk payment if they experienced 200-machine casino floor Very few floor attendants
to the machine, insert your it in a neighbouring casino that counts on fairly recent at casinos have had an initial
Suzo’s Erik Wijma
and Rene van Son
notes as customary and or country. machines, you could disbelief in TITO, but they
when you are ready to leave, The European players compare your expenditure have accepted it after famil-
press cash out and the ticket enjoy the practicality of on the system to adding a iarising themselves with
comes out. getting a ticket without bill acceptor. Besides, the the system.
The EZ Pay players train- queuing anywhere, they thermal ticket printers are Machine manufacturers
ing video lasts 10 seconds! greatly appreciate seeing durable, low-maintenance, have devoted time, effort
We, at IGT Europe, origi- the amount they hold at any inexpensive pieces of and resources to offer EZ
nally opted to develop a time displayed on the equipment. Pay machines to their cus-
smart card cashless system tickets. They also value the The operators IGT has tomers.”
of which we installed pilot privacy of their play with dealt with so far have con- IGT’s Ali Civille belives
versions in Portugal. The cus- tickets, and how thin, and sidered it a worthwhile that EZ Pay and the full tran-
tomer and IGT both light the tickets are to fit in investment. sition to it will still occupy
believed in the product and their wallets among their Most employees welcome casinos for the next few
it was launched with a good bank notes. the introduction of EZ Pay® years, as different countries
marketing campaign with Tickets themselves are to their professional lives need different lengths of
the customer investing a lot inexpensive to print and because it simplifies their time to adopt new technolo-
Supporting TITO with all
of effort. The casino went light. Therefore, not only the jobs and makes it more effec- gies. She told Casino Review:
live with EZ Pay in January day-to-day operation bene- tive; especially those floor “Once this is complete,
the right components
last year and the difference fits from these features, but attendants who used to server-based products will
in acceptance has been also the marketing depart- perform non-stop small most certainly take centre
A professional and flexible approach by
remarkable. ment can create several pro- hand-pays, and now they are stage. Server-based products
We now have reports grams by mailing Promo capable of interacting with will also allow for far more
Suzo management has helped to foresee
from operators who get cus- non-cashable tickets to their the players on a customer than the mere downloading the growth in cashless payments.
tomers specifically asking regular players. service level, plus attending of games, but that’s another
for tickets as a method of If you plan to connect a to those high wins. story for another time!” cashflowSC invented the TITO printer and
SUZO INTERNATIONAL have built-up world class
service for their excellent
Having been founded in product, the GEN2. We at the
All eyes on
1955, Suzo International can Suzo-Happ are proud to be
look back upon many years the international partner of
of experience. This experi- FutureLogic”.
the systems
ence enables Suzo to Although cashless gives
foresee market develop- the impression that cash is no
ments. Thus, Suzo develops longer required, ‘cashless’
business
either their own products or can only function with a bill
works together with the best reader. Again, the ‘best-in-
in the industry to supply the class’ policy brought Suzo
industry’s component needs. and MEI together. The MEI
Well known examples of Cashflow SC series offers a
Being focused exclusively on the systems Suzo components for the whole series of features,
business, Progressive Gaming adopts an
casino industry are toppers offering real end user advan-
inclusive approach to the delivery of
and hoppers. Suzo has tages. An acceptance norm of
developed a wide variety of 98% and above is coupled
coinless gaming technology. casino hoppers for both with the fact this new technol-
slants and uprights, the latter ogy allows older, worn notes
casinolink benefits, such as improved tronic purses which can be used for all purposes, includ- representing a real challenge to be accepted. The acceptor
PROGRESSIVE GAMING player tracking data and accessed natively by Casino- ing check-in, loyalty and F&B in coin handling. head is only half the length of
savings on peripherals, but link Enterprise Edition Suite and when a card is lost or The strong relationships traditional bill readers and is
Dave Waters, Progressive the operator must face the components and eventually damaged, it costs the operator with OEMs aided Suzo to completely roller driven.
Gaming’s vice president for practicalities of moving by third-party applications a few cents to replace it. All of sense a move in the market Thus, the possibility that a
Europe, Middle East and towards a completely coin- via GSA standard protocols. the data is stored server-side several years ago. Marcel note can jam is reduced dra-
Africa, explains the less floor before these bene- This enables the casino to and all transactions are Oelen, managing director of matically, allowing these older
company’s strategy: “Progres- fits can be fully realised. operate a completely cashless encrypted and authenticated Suzo, comments: “Some notes to be accepted. Again,
sive Gaming services a Casinolink’s TITO support environment, extending via an independent key server.’ companies do not last the Oelen notes: “It is never
diverse, global client base and enables the operator to beyond gaming products. Casino di Venezia shares test of time. Suzo has simple introducing a new
we take pride in our ability to deliver a fully functional TITO Designing Casinolink Wallet Progressive Gaming’s attitude remained in the market place product to a very competitive
meet the varied demands of system over the Casinolink presented an array of chal- to customer satisfaction. over the years and has indeed market. However, the Cash-
each operator and locality. network, with no additional lenges, not least the balance Gaming Director Franco grown together with Happ to flow SC series is such a step
Our approach to coinless cabling or interface hardware. between security and total Malvestio explains how the be the largest forward in bill reader technol-
gaming is one of many exam- The interfacing enables cost of ownership.” casino provides both TITO component/spare parts sup- ogy, that casinos that have
ples of our agility and respon- tickets to be reconciled for Progressive Gaming and account-based wagering plier in the industry as we been testing the Cashflow
siveness to our customers’ accounting purposes and invested in the development using the Casinolink solution. listen to industry needs and via the value-added trials
needs. TITO and account- redeemed using the Casino- of encryption (AES) and “As an operator, we believe adapt our product range (VAT’s) have been giving us
based cashless each present link Cage system. authentication (HMAC/SHA) that the customer should whenever necessary.” excellent feedback”.
advantages and challenges to Waters continues: “This software to enable its cus- have the option to play using This professional and flexi- Suzo International has now
the operator and Progressive approach has enabled Pro- tomers to implement the medium that suits him as ble approach by Suzo man- formed a specific casino
Gaming embraces both gressive Gaming and our cus- account-based wagering an individual. Casinolink agement helped to foresee group to tender to the needs
approaches within the Casi- tomers to seamlessly without the excessive costs Wallet is very popular with the growth in cashless pay- of the European casinos.
nolink solution. envelop the most powerful associated with smart-card our high-rollers but our goal ments. Customers have the Multi-lingual Erik Wijma is
“Each operator has its own and reliable TITO system solutions. is to provide both card and choice of two cashless heading up this team that
preferences and objectives. available within the opera- Lewis explains the ration- ticket facilities on the same payment systems - either via consists of two further sales
Progressive Gaming aims to tional and technical frame- ale behind the software-based machine. This complicates cards or TITO. “Although the managers and a technical
understand and share our cus- work of Casinolink.” approach to security:“Our pr o- the accounting process but implementation of cashless manager. Wijma comments:
tomers’ visions and deliver Account-based cashless jections showed that the providing our customers via card systems in the short- “We at Suzo are renowned for
the technological foundations functionality is delivered by inevitably high attrition rates with the choice justifies the term requires less capital our strong relations with the
upon which they can be built.” Casinolink Wallet, an integral for cards would result in enor- additional work.” expenditure when compared OEMs. It was the next natural
Progressive Gaming’s part of the Casinolink Enter- mous recurring costs for even Progressive Gaming antici- with TITO, we are clearly of step to extend this to the end
experience suggests that prise Edition solution which relatively modest operations. pates increased adoption of the opinion that TITO wins users, so the casinos directly.
players accept the implemen- delivers server-side manage- Progressive Gaming therefore account-based wagering in hands down in the long term”, TITO is very much the topic of
tation of TITO very quickly. ment of wagering accounts. decided to implement the the medium term but explains Oelen. “Therefore, conversation at the casinos
For most operators, moving Scott Lewis, Progressive security within the software, doubtlessly, a wide variety of we realised that to follow our and casinos that have
to account-based wagering is Gaming’s VP of Systems enabling patrons to use low- global and regional factors ‘best-in-class’ policy that recently gone TITO, for
a more complex transition. Product Development, offers cost, magnetic-stripe cards in will combine to determine FutureLogic is in our opinion example in Finland or in
Card-based solutions clearly more information:“Casinolink gaming devices. The patron the pace at which this transi- the correct partner for the Germany, report excellent
offer very attractive long-term Wallet provides multiple elec- has a single card which can be tion takes place. industry. FutureLogic customer acceptance.”
September 2007 cashlessproducts 49
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