CR59-p42&43-Cash Market:SJC-Casino Review 19/8/07 11:31 Page 2
casinoreview
Necessity is something Systems, Global Cash Access
operators and manufacturers and Bally Technologies, along
Necessity are facing as the casino with Western Money, Standing
the mother
industry enters a new Stone and others.
of
cashless world. That necessity
has led to invention from the
invention
likes of Automated Currency
Instruments, International
Game Technology, Atronic
Clean,
quick
and
secure
Casino Review investigates why
casinos and players alike are
Cashless casinos: no buckets of coins to be seen anywhere
embracing cashless gaming.
acompellingcase were proved wrong. Players enced the process of slot
CASHLESS CASINOS appreciated the bill acceptor machine payout knows how
and its success is one of the cumbersome - and noisy -
Casino slot machines have reasons why slot machines coin based payouts can be,
gone through many innova- have become the most prof- not to mention the dirt
tions to fulfil the require- itable part of today’s casino which is left on their hands
ments of exciting gaming operations. Many cashless when handling the coins.
experience players have in system installations have TITO has already usurped
front of them today.The r esult already gained high accept- cash pays in many US juris-
is a vast selection of multime- ance from the players. The dictions - and is encroaching
dia machines that provide a other major obstacle to over- rapidly on other markets.
high level of entertainment come is the fear that cash The advantages for
while retaining the prospect transactions via smart cards gaming venues are numer-
of winning a considerable are not secure, which is ous. They don’t have to deal
amount of money. Players clearly not an objection that with coins at all. Coins are
want to enjoy this gaming can be levelled at the TITO heavy, dirty and messy to deal
experience with a high level system as it operates using with. Slot machine hoppers
of convenience. Casinos are printed paper tickets – which will often run out of coins to
therefore faced with high slip neatly and inconspicu- pay. Replenishing ticket
customer expectations and a ously into players’ wallets printers is much simpler, and
fierce competition. among their real notes - rather more secure, than carrying
Successful differentiation than plastic cards. containers full of coins to
among casinos now depends Typical casino smart card replenish hoppers. Payouts
on extending a punter’s systems nowadays provide a can also occur much more
gaming experience and special security hardware quickly. Customers can thus
increasing customer conven- placed into each slot move from machine to
ience while simultaneously machine that proofs the machine faster - which
improving the efficiency of authenticity of each smart means they can lose money
the operation. Cashless card and secures all elec- faster as well. Additionally,
gaming supports casinos tronic transactions by the entire stored value of a
with these efforts. Despite using sophisticated data ticket is entered into a
all the advantages cashless encryption. As each slot machine instantly when the
gaming involves, there can machine has its own security machine accepts it, negating
be objections from a trust hardware a network break- the time consuming entry of
point of view from players down will not stop players coins or notes. Waiting for a
who are unfamiliar with the from playing. hopper to pay out or be
use of smart cards or the TITO TITO machines, of course, refilled is a chore which dis-
system in casinos. allow for the insertion of tracts from what they are
Parallels can be drawn normal cash notes into slot there for - to play. Interest-
with the 1980s when bill machines, but pay any ingly, a number of slot
acceptors were introduced wins/credits held in the form machines now simulate coin
to casino slots for the first of a barcoded ticket. This payout sounds while the
time. Many people thought ticket can then be redeemed tickets are printing - to
that they wouldn’t be for cash at a cashier window, provide a soothing pay expe-
accepted because most slot or inserted into another slot rience reminiscent of the
players were low coin gam- machine which is capable of sound of coins spilling into
blers who would never put a reading it - transferring the the overflow tray. It seems
twenty dollar bill in a slot balance to that new machine. that TITO and smart cards
machine. Of course, they Anyone who has experi- have all bases covered.
September 2007 cashlessmarketanalysis 43
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