CR59-p34-Cash Intro:SJC-Casino Review 19/8/07 11:37 Page 1
casinoreview
“As an operator, we believe that the customer should have the FutureLogic developed and are compatible with existing
option to play using the medium that suits him as an launched its first TITO platforms as well as the next
individual. Casinolink Wallet is very popular with our high- printer in collaboration with generation of USB games.
rollers but our goal is to provide both card and ticket facilities
Going
IGT designers for the The printers include three
on the same machine. This complicates the accounting
process but providing our customers with the choice justifies
strong
introduction of EZ Pay in game ports and a dedicated
1999. The firm’s GEN2 promotional printing port to
the additional work.” Universal printers anticipate enable the latest trend in
new GSA standards for casino marketing -
Franco Malvestio, gaming director, Casino de Venezia downloadable games and promotional couponing.
CASHLESSFEATURE
Wave bye-bye to the coin bucket
In line with the world casino industry’s efforts to make their operations well-regulated, safe, calm, modern
and appealing, cashless systems complement the values that all casinos aspire to, while enhancing player
and floor staff experiences - as well as decreasing downtime and increasing profits.
viewpoint cards and ticket-in, ticket-out world, cashless systems take the ‘traditional’ casino where it is heading in
ALEX LEE, FEATURES EDITOR (TITO), have enjoyed high all the ‘pain’ from a visit to a experience and invest in addition to featuring a run-
acceptance rates from casino. No more buckets, no sophisticated equipment down of the latest systems
The benefits of cashless players and glowing more coins, no more hanging with the primary and supporting printers
systems are many and varied references from casino around at cash desks and, consideration being the well- available in the marketplace
and are explored in depth managers worldwide in their basically, a lot less effort, being of the player. today. A rapidly-evolving
here. From a simplistic level comparatively short lifespan thus equating to a much Casino Review has history of almost ten years
of cleanliness and of less than a decade. more relaxing experience. spoken to a broad cross suggests that cashless
convenience through to From a personal point of What’s more is that the section of manufacturers, systems in casinos are here
sophisticated player tracking view, which is clearly implementation of cashless distributors and operators to stay. Hundreds of
and customer loyalty reflected in the collective systems in casinos proves to investigate where the casinos worldwide and their
initiatives, cashless systems consciousness of casino slot that the casino industry is cashless systems sector is, many thousands of patrons
- both in terms of smart machine players around the happy to move away from how it has grown and can’t be wrong.
34 September 2007 cashlessintroduction
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