CR59-p48&49-Cash Products:SJC-Casino Review 19/8/07 11:27 Page 1
casinoreview
A smart card is a equivalent
device that intelligence with
What is a
includes an internal memory
embedded or a memory chip
smart integrated circuit alone.
card?
chip (ICC) that
can be either a
CASHLESSPRODUCTS
secure
microcontroller or
400 casinos -
and counting
IGT’s EZ Pay system has been installed in hundreds of casinos
around the world and to date not a single installation has been
replaced with other cashless solutions.
EZpay replaced other cashless solu- casinos that focus on increas-
IGT tions. Over 50 European ing revenues will do what-
casinos have decided that EZ ever it takes to keep a happy
“More than 400 casinos Pay is their solution! customer. You can try and
worldwide are today con- Perhaps the most impor- push several convenient
nected to EZ Pay. That shows tant of all is South Africa, prob- tools on the operators, but if
EZ Pay has rapidly become ably the market that does they don’t have the players’
the number one choice smart card cashless best. We pulling force behind it, the
around the world. No EZ Pay have just installed EZ Pay at effect will fade.
installation to date has been Montecasino and customer Players prefer EZ Pay
replaced by any other tech- acceptance is simply great! because of its convenience!
nology. Contrarily, EZ Pay has At the end of the day, those We, the human kind, are very
A single magnetic
card is all it takes
Cashless and Player Tracking adds exciting new functionality to the already powerful
capabilities of high-end ACP slot management systems.
cashlessandplayertracking player has accumulated a
OCTAVIAN specified number of points,
One wire,
these can be redeemed for
With Cashless and Player prizes and awards
Tracking, customers get the organised by the operator,
so many
convenience of cashless play who has full control over the
and other bonuses. levels at which points may
Operators, meanwhile, can be redeemed.
advantages
gain easy access to the vital Octavian’s cashless and
player-focused data and player tracking provides a
insights they need to highly flexible RFID, magnetic
improve services and or smart card-based system
licencetoprint tion. On the gaming floor, interfacing enhance revenue. for use with ACP Enterprise,
BALLY ETICKET the OCM with kiosks allows players Cashless and Player Professional and My ACP
to be paid immediately without Tracking is an advanced add- systems. It boosts revenue
From the player’s point of view, all having to go to the cage. on module designed for use by offering cashless play and
ticket-in/ticket-out systems look the eTICKET is based on Windows with multi-site ACP slot related account features.
same. You play your game, collect your architecture with an SQL database. All management systems. Furthermore, it builds
bar-coded coupon and cash it out at the information coming in from the Using a single magnetic customer loyalty by allowing
the cage or use it in another machine. machines, cash desks or any other card, players can enjoy players to gain bonus points
From the operator’s point of location managing tickets is recorded cashless play, accumulate and entry to the Bonus Club
view, TITO systems are not all the in real-time in the database, allowing bonus points and gain jackpot draw.
same. Bally has been achieving real-time access and control. automatic entry into a bonus Also, operators are able to
enormous success with its eTICKET The barcode on the ticket also jackpot draw. track player preferences and
system - more than 250,000 slot includes an encoding system and valid- Central to the system is a tailor services to meet
machines worldwide now use this ity date function, which prevent any highly flexible Player Tracking customer needs. The slimline,
cashless system. counterfeiting of tickets and allow Module (PTM). The slimline customisable Player Tracking choice and rewards for
No additional hardware other them to be checked quickly. PTM panel attaches to the Module (PTM) makes it quick customers, plus a host of
than a ticket printer is required for In addition to greatly simplifying gaming machine and and easy to add a card practical, revenue generating
casinos with either of Bally’s MCC cash handling for both the operator combines card reader, reader, display and keypad to benefits for operators.
Online casino management and the player, the eTICKET system display and keypad. most gaming machines. As well as reducing the
systems, iVIEW or MC250. The note can also be an effective tool in the When players insert their Finally, the thin UCB design amount of cash at a gaming
acceptor will need to be updated to marketing effort, using the same card they are greeted with a minimises hardware costs for venue, Freedom makes life
manage the eTICKET, however. printer interfaced with Bally Power personalised message and networking machines. simpler for staff, freeing them
Apart from the evident time and Bonusing to offer rewards directly to can then choose how much Octavian also offers from manual payout duties
cost savings by reducing or elimi- individual players at the machines money to transfer from their Freedom - a full-function and enabling them to focus
nating coins from the operation, the by printing off comps coupons based card to the machine. loyalty system for use with on improving customer
system also streamlines back-office on play levels, for example. As with the Bonus Club gaming machines connected service. In addition, Freedom
functions. The Open Casino eTICKET works on a variety of add-on module, to the Octavian Netcash 1.5 introduces powerful loyalty
Manager (OCM) integrates eTICKET machines from nearly every slot man- PlayerTracking enables or EPS 2.0 (Electronic and customer profiling
throughout. For example, at the cash ufacturer, which means existing operators to track betting Payment System) features that offer exciting
desk and vault, the barcode allows machines can be retrofitted quickly levels and award bonus management systems. ways for operators to build
for swift redemption and reconcilia- with Bally’s single wire system. points accordingly. When a Freedom adds greater and protect revenue.
48 September 2007 cashlessproducts
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