CR59-p38&40-Cash Overview:SJC-Casino Review 19/8/07 11:32 Page 1
casinoreview
Novomatic, IGT in agreement
Global Cash Access is working GCA, said that at some future
Novomatic has acquired a Burns cashless gaming patents
to ease casino customers’ point, the ability to use the card
licence from IGT that will increase its ticket-in/ticket-out
access to cash with its new for casino purchases could be
reach across Europe and around the world. “We are
Arriva
Arriva Card. Arriva is designed added. For now, the card is
for customers with strong credit used strictly for cash advances.
excited to have entered into this agreement with the arrives
and casino cash advance
industry’s pre-eminent vendor,” said Jens Halle, managing
histories. It’s not a credit card,
director of Novomatic’s wholly-owned subsidiary of
though Todd Smith, vice
Austrian Gaming Industries. president for card services at
CASHLESSSECTOROVERVIEW
Cashless gaming - the low-down
To increase operational efficiency and
profitability, casinos must reduce or even
eliminate cash handling by introducing
cashless systems which work just like
real money.
cardsandtickets embraced them. Cashless
CASHLESS GAMING Gaming also improves the
cashflow of casinos. A lot of
A useful, cover-all definition coins are normally needed as
of ‘cashless’ can be found on change and for wins which
Novomatic’s website. are paid out directly by the
According to the Austrian slot. This capital tied up in
casino giant, cashless floats is not needed anymore
denotes a mode of play espe- when going cashless. Players
cially with reference to elec- also appreciate the easy and
tronic gaming machines convenient usage of smart
without any means of insert- cards. Players can charge the
ing monetary currency, card, which they get from
whereby players are the casino, by using bank
required to use either notes at a terminal or slot
tokens; magnetic stripe machine and can then start
cards; smart cards; chip cards playing right away. They
or vouchers (tickets) for insert the card into the smart
wagering and/or any combi- card reader which is embed-
nation of these. ded in a player interface with
All the companies covered a graphical display and
in Casino Review’s cashless keypad. Money is loaded
systems feature have automatically from the card
embraced or developed to the slot machine and win-
smart cards, ticket-in, ticket- nings rebooked.
out (TITO) or both. Cashless gaming also
Carnival City, the world’s makes it easy for players to
first ‘cashless casino’ oper- move between slots with dif-
ated by Sun International ferent denominations. In
went live in January 1999 and addition, they will no longer Cash: soon to be a thing of the past in casinos worldwide?
has been very successful since have dirty hands from coin
its opening. All 1750 slot handling. As well as for use at
machines of the casino are slot machines of the casino, slot machine’s bill acceptor. Tickets, on the other
equipped with Atronic’s Grips the card also acts as an elec-
Cashless systems -
They can play the full amount hand, come out of the
Crystal Web smart card based tronic purse when paying for
cashless system. Increased meals, drinks and entertain- What the experts say
or cash out any remaining machine freshly printed,
balance for a ticket that can each with its own unique
pull frequency and customer ment on the site and it is also then be used in another validation number and bar-
loyalty as well as reduced used to collect loyalty points. “The selection of the Galaxis system was based on the machine or turned in for coding. “Once you have that
operational costs are the main Smart cards also lessen the use of the Smart Card technology, which we expect to money. Although the cus- ticket, it’s just like holding
advantages of the system. risk to players as they don’t be the future platform for a variety of application tomer’s identity remains money,” said Brian Casey,
Derek Panaino, slot manager have to carry cash. Messages across the consumer market. The system’s benefits anonymous, the ticket leaves marketing manager for IGT
of Carnival City, stated: “Large and animations such as will allow one card for cash handling, player tracking a paper trail once it is in the Gaming Systems.
scale cashless gaming via special events or happy and use in the extensive loyalty programs we have. system that allows auditors Unlike smart card-based
Crystal Web is here to stay. The hours can be broadcasted The software managing the slots is Oracle based, to run instant reports via cashless systems, TITO is
gaming experience has been simultaneously to all slot offering good reports, robustness and compatibility computer that otherwise more instant for the cus-
enhanced with an easier machines on the floor and with our existing machines. Since Atronic Systems are would not be available. tomer inasmuch as the initial
method of play which is also are displayed on the inter- also based in Europe, we expect a fast turnaround on An auditor can glean a sig- ‘barrier’ of having to fill in
safer and cleaner. Traditional faces. Player interfaces are support and applications development.” nificant amount informa- registration forms ahead of
coin players have stated that connected directly to an Eth- Kees Raaphorst, slots director, tion from TITO. They can receiving the smart card. All
they will not go back to the ernet floor network that Club Hotel Casino Loutraki look for inconsistencies the player needs to do is walk
‘old’ way. Revenues and guarantees far lower mainte- throughout the system, com- into the casino, insert a bill
improved bottom line speak nance requirements com- “Obviously, we expect TITO technology to increase paring the tickets issued by into a ticket dispensing
for themselves.” pared to other existing revenues through improved machine drop and the slot machines with the machine and immediately
The elimination of coins systems. Cashless gaming greater customer satisfaction, but we also envision tickets redeemed in the they are given a ticket to that
and tokens obviates the need also increases the gaming rev- new opportunities to cross-market our broad range count room, or examining value which they can then
for removing coins from the enues of casinos due to faster of services and build brand loyalty through why a cage near a certain insert into a slot machine of
slot machine, transporting play as smart cards avoid time promotional couponing.” group of machines is not their choosing straight away.
them to the counting room, consuming machine tilts and Colin Hayes, director of slot operations, redeeming as many tickets The bottom line is that
counting or weighing them, disturbance of players by Korston Hotel and Casino Group, Moscow as other cage stations. although there are two
wrapping or bagging the clearance. A customer Auditors can reduce the schools of thought as to
coins, transporting them to response survey at Carnival frequency of time-consum- which cashless system is
the vault and issuing them to City showed a 96 per cent the authenticity of each as a cashless system in ing hopper tests, which most effective, both sides
the cashiers. Card-based user acceptance. The Grips smart card and secures all casinos is equally com- involve choosing a random agree that the vast major-
cashless systems reduce Crystal Web cashless system, electronic transactions by pelling, as it brings similar sampling of machines, ity of casinos around the
operational costs by as much for example, provides secu- using sophisticated data benefits to the party. dumping out the coins, world will have embraced
as 40 per cent, estimate rity hardware placed into encryption. With TITO, customers counting that money, and one or the other in the next
casino managers who have each slot machine that proofs The case for using TITO insert paper money into a reloading the machines. two years.
38 September 2007 cashlesssectoroverview
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