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CR78-p06-EuropeW2:SJC-Casino Review 22/3/09 01:12 Page 1
internationalcasinoreview
Bally’s Hot Shot link pays out E2m
Partouche has seen its first millionaire progressive jackpot winner
News
when over E2m was won at its Palavas-les-Flots casino in the Hérault
region. A man from Montpellier won E2,174,667.15, the biggest
jackpot ever seen in a French casino. Known as the Partouche
Megapot, the progressive links Hot Shot machines from Bally
Technologies at 5 euro cents. Players must stake 2.5 euros to have a
EUROPE WEST chance of entering the top progressive. The system links 40 Partouche
casinos and more than 100 machines. It resets at E50,000.
With the downturn in
leisure spend
Yarmouth
gripping many
Aspers sees solid
set for
casinos around the
throat, it’s growth in Newcastle
casino
invigorating to
receive such good
despite tough times
meeting
news from one
mettingoftheminds
venue which is
UNITED KINGDOM
bustling full of
custom. Step
Great Yarmouth Council
is holding an open day
forward The Gate
to gauge interest in its
in Newcastle which
new style large casino
licence for potential
is claiming the
developers and
mantle of the UK’s
operators in light of the
current economic
busiest provincial
downturn.
casino.
The only new style
licence for the East Coast
has attracted local
interest from Pleasure
Beach boss Albert Jones,
who is expected to get
planning approval for his
£35m The Edge casino
blueprint for the harbour
area. This will focus on
auxiliary amusement and
leisure products such as
22-lane ten-pin bowling
alley, a 10 screen
multiplex cinema with
184-bedroom hotel,
alongside the large
provincialgain tinued to show strong cus- Noble. “Aspers represents a hosting up to 160 players. “The second I walked casino.
UNITED KINGDOM tomer growth. new type of leisure venue, Following the success in through the door, I could sense Another Great
“It’s particularly gratifying offering a restaurant, bars, Newcastle, Noble, who was a very positive atmosphere Yarmouth operator,
Newcastle leisure destination that even in February of last beauty spa and live entertain- formerly general manager of and it’s great to be involved Palatial Leisure owner
Aspers at The Gate has consol- year, before the new member- ment, as well as gaming. This Aspers at The Gate, has been with such a success story,” said Patrick Duffy, who has
idated its position as one of ship rules were introduced, is reflected in the fact that 33 promoted to COO and will Smith. “Richard Noble had already spent more than
the UK’s top casinos after wel- we still achieved growth of 25 percent of our customers are oversee the group’s other clearly done a great job and I £9m in his Palace Casino
coming almost half a million percent year on year.” women.” venues in Swansea and feel I’m picking up the baton. and Palace Bingo
visitors in 2008, making it the The Aspers team have Aspers will be investing in Northampton. He will be We’re heading towards some enterprises, said he was
country’s busiest casino. worked hard to make the further new innovations for replaced in the Newcastle role challenging times, so we need now ready to hand over
Since opening in 2005, the casino an integral part of New- 2009, aiming to improve on by Richard Smith, who joins to innovate and constantly set his own £35m plans to
45,000 sq ft facility has castle’s social scene, playing the 50,000 people who came the company after two new standards to stay ahead develop his existing
become a huge hit with local an active role in annual events through the doors in Decem- decades with another large of the competition.” facilities. This would
people and visitors to the such as Chinese New Year and ber. The first new attraction is casino operator. Aspers is already looking at include a 75-bedroom
North East, becoming a model running regular networking a state-of-the-art electronic “This is a great opportu- a possible new casino in hotel, a conference
for similar venues in Swansea events for local businesses. roulette table, a first for the nity for me to oversee the Bournemouth and further centre, shops and leisure
and Northampton. In April Aspers was also the first North East of England, which further expansion of the prospective locations will facilities including a
2008, Aspers was the first venue in the UK to launch a was installed in January. Aspers portfolio, as well as emerge as the company’s cinema and ten-pin
casino in the UK to go mem- loyalty programme, branded Aspers at The Gate is in the the ongoing growth of our expansion strategy develops. bowling to his site.
bership-free and this, along ‘Aspire’ which attracts an heart of one of England’s existing venues,” said Noble, “The gaming industry is in Up until now, no
with the beginning of 24-hour average of 1,500 new most vibrant party capitals. who grew up in the North a period of transition, with developer has declared
opening in November, helped members each month. “With 45,000 square feet East. “I first joined Aspers in new legislation still being any interest in the
it to achieve record results Footfall in August 2008 was we’ve got a world of enter- 2006 and I’ve worked at all interpreted and a number of council owned Golden
across the year. up over 40 percent and overall tainment on offer. “ three Aspers venues, so I’m external factors, such as the Mile site, at the Marina
“We always aim to keep visitor numbers are more than Spread over three floors already familiar with every smoking ban, continuing to Centre, which the
moving forward with new five times the national average with entrances at The Gate aspect of the business and have an effect,” added Noble. council is believed to be
ideas and innovations,” said for a provincial casino, giving and Stowell Street in China I’m really looking forward to “We now have a management keen to renovate.
Richard Noble, chief operat- some indication of the Town, Asper’s has 20 slot this new challenge.” structure in place that can Council leader Barry
ing officer of Aspers. “These success achieved by Aspers in machines with jackpots from Smith has moved from recognise new challenges Coleman said: “It is
figures show that, even in Newcastle. £500 to £4,000, a host of table Glasgow to take up his new and act upon them to take difficult to know
challenging economic times, “This venture has been a games and a new Poker Room role at the venue in Newcas- the business forward in the whether the recession
Aspers at The Gate has con- huge success for us,” added with daily tournaments tle. longer term.” will have an impact or
whether, because this is
a unique opportunity,
developers will want to
Plans on again for Liverpool ballroom
press ahead regardless.”
Tim Howard, the
council’s head of
regeneration, added: “No
havingaball casino covering 20,000 square foot reject his licence application fol- tors, but we won’t be looking at a other authority other
UNITED KINGDOM with a high end restaurant. lowing objections from rival younger crowd or allowing track- than Newham has yet
The interior has already been casinos in the city. suits and trainers. There’s definitely reached the stage of
A Liverpool bar boss wants to enter gutted and renovation to the build- Peter Lee said: “This will be a demand out there because we sur- holding an open day for
the casino sector by transforming ing’s ornate marble decoration great attraction in the city, a beauti- veyed more than 500 local busi- developers and it shows
Liverpool’s former State ballroom undertaken, and he is now hoping ful old building restored and turned nesses and got some great the large casino is still
into a high end casino. that an appeal will prove successful into a modern, up-market casino. feedback, particularly the potential very much alive and
The plan is to create a two level against the Magistrates’ decision to I’m not knocking the other opera- for corporate entertainment.” kicking in Yarmouth.”
6 April 2009 • europewestnews
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