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CR78-p34-CommunityGaming5:SJC-Casino Review 22/3/09 00:47 Page 1
Sharing the excitement through
Bally Tech
gets couples
unique technology integration together
Multi-level progressives (MLPs), allied to
multi-player community gaming, have been
central to Octavian’s innovative games The hope for community
offering for a number of years: the
gaming is that it will do nothing
company’s Yury Mikhailov explains how
less than persuade a new
demographic on to slot floor.
the company has developed the concept. For most, playing gaming
machines is a fairly solitary
progressiveprogression “Feedback from the opera- activity: the aim now is to get
OCTAVIAN INTERNATIONAL tor and players was excel- people playing together either
lent, so we knew immediately in large groups through tourna-
SprintPay, created specifically that we had a winning ments or, as Bally Technolo-
for a leading slots operator in formula that we could take gies has hit upon, in couples.
the Russian market in late forward in other markets,” At G2E 2008, it showed
2003 and early 2004, was said Mikhailov. “The slot man- DualVision, based on the
Octavian’s first development agers at each venue were all CineVision gaming cabinet,
in the area of multi-level pro- in agreement: players were which allows two people to sit
gressives and it started the drawn to the SprintPay and play together. John Con-
company on an important system, they felt more nelly, Bally’s VP of international
journey that has led it to involved, played for longer, and gaming operations, is
understand the power of and a community atmos- enthused about the prospect
community gaming. phere quickly developed.” for the product, which will be
Yury Mikhailov, Octavian’s Octavian soon developed released finally this year, and
head of games development, and launched a new variant for the whole concept.
told International Casino called ExtraCash for other “Every single operator I’ve
Review: “Well executed MLP gaming markets, featuring a talked to since wants to try
and community gaming solu- cosmetic update and impor- DualVision out - the reaction
tions transcend geographic tant operational advances. In
Lucky Bird, the new high-
has been beyond all our expec-
and cultural boundaries, as place of SprintPay’s aero-
flying character theme for
tation. Its potential is so
we have found with our plane theme came an eye-
the High Drive multi-level
massive that we decided to
SprintPay, ExtraCash and catching car theme built jackpot from Octavian wait six months before putting
High Drive progressive around a bright pink vintage out to make sure we got it right.
jackpot systems.” hot-rod car. Three levels of ment,” explained Mikhailov. format means that winning theme featuring the ani- We’re also going to be putting
He continued: “SprintPay mystery jackpot remained, The result was Tournament, a players progress through to mated exploits of a distinc- out some tournament style
took the MLP concept to a but now operators could simple ExtraCash add-on that semi-finals and eventually the tive “Lucky Bird” character. games this year too. Enabling
new level through its unique create ExtraCash groups of allows players on connected final, at the end of which the “There have been some people to play together is an
integration of game content, up to 128 EGMs and plasma machines to compete against top player is applauded with interesting developments in extremely important strategic
jackpot management, video displays in total on a local each other and against the a special message of congrat- technology and content in direction for us in 2009.”
display and instant credit area network. For larger oper- clock for top prizes. ulations on the ExtraCash recent years, particularly He continued: “In the casino
transfer technologies.” ators this meant that the “With Tournament the plasma display. with international licensed industry like every other there
Three mystery jackpots gaming community created operator has a high degree of High Drive, launched at brands entering the commu- are different segments that you
offer frequent payouts to at a single location could be control over how they offer IGE in January, is Octavian’s nity gaming arena,” said try to cater towards: people like
maintain player interest. A greatly extended. the community gaming latest development of the Mikhailov. “However, opera- to go out in groups and when
distinct aeroplane themed “Having seen just how element. They can organise auto-payout jackpot group tors don’t have to rely on big- they go to a casino, they’ll often
graphical jackpot plasma motivating ExtraCash multi-player tournaments on concept. Grouping typically brand content to generate sit at the tables for a more
display tops off the machine jackpot groups could be for up to ten machines on the six to 12 machines on a local table game-style camarad- social experience. There is now
group and there are themed players, we then set about local network, define the area network, High Drive erie and competitiveness a high level of player and there-
animations and sound effects developing an added com- number of machines taking ups the jackpots on offer to amongst slot players. We have fore operator demand for a
with simultaneous win noti- munity gaming element that part as well as entrance fee, six progressive and two proved that many times over social experience at the
fication on the player’s screen would provide further layers start time and duration.” mystery jackpots. It also with SprintPay, ExtraCash, machines, which will help keep
and the group display. of excitement and engage- The knockout tournament introduces a new high-flying Tournament and High Drive.” people playing longer and keep
them coming back.”
With couples and groups of
perhaps younger people
Videobet shows its Edge on community jackpots
being attracted to games and
concepts specifically
designed to cater to them,
OEMs and operators are
edgingforwards the Bank through to WinAJackpot gaming technologies, Videobet helping to spread the players
VIDEOBET and Cross Platform solutions, are can deploy bespoke content, be it across the whole gaming floor
community focused. community gaming modules, and attract new ones.
The launch of Videobet’s multi- Liz Bowen, marketing executive wide-area jackpots or innovative
level EDGE Hit the Bank mystery for Videobet, said: “Operators new standalone game content
jackpot has emphasised the shift benefit from having end-to-end visi- direct to the player.
towards a totally immersive and bility on their players’ preferences Bowen added: “The Videobet
rewarding experience across all of for the community based offering - strategy for community gaming is
its platforms. which Videobet sees as crucial to based on two critical factors: flexi-
Hit the Bank, features a bank the localisation and refinement of bility to deploy on demand the tai-
robbery theme and is available in the product. Players benefit by lored and localised community
multiple prize configurations fea- having access to all their favourite games via our SBG platform, and
turing rapid jackpot hits. Coupled games on demand, not having to having the ability to link all player
with fully featured external jackpot move to specialised banks of points of presence (be it online,
signage that allows for single or machines to enjoy the same com- mobile, broadcast or traditional
double-sided screen configuration, munity, bonus and jackpot games, land based gaming) to the same
Hit the Bank (the first of the EDGE while at the same time having their player account allowing operators
jackpot range) makes a bold state- loyalty rewarded in ways that are to continually refine the commu-
John Connelly of Bally
ment of intent for the company. familiar and popular to them.” nity games and resulting player
Technologies: “Massive
All Videobet products, from Hit Through use of its server-based experience.” potential” for DualVision
34 April 2009 • communitygaming
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