Making the headlines...the
bigger picture
- Project Big Green
Putting tthe
green iinto...
Greenoc k !
The Big Blue is quite literally the big green with its new marke ting campaign for
On Thursday 5th June, in
Project Big Green. IBM is offering to help companies cut their carbon
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emissions by communica ting its message in a refreshingly different advertising
conjunction with the UN World
campaign, launched on 5 June to coincide with the UN's World Environment
Environment Day (CO2, Kick the
Day. The campaign has a different look and feel to IBM's standard corporate Habit), IBM held its own IBM Climate
advertising, based on the theme of 'rubbing out excess carbon' and depic ting
Day. IBM UK made several external
a green logo to reinforce the message.
communications to raise awareness
In early June IBM announced a suite of new energy-efficient technologies and
with our clients of IBM's environmental
services to help businesses make savings and cut energy consumption by
story and capability. In addition the site
half. Big Green launched in 2007, is a $1bn plan to develop energy-sa ving
held a series of internal activities aimed
technologies to dramatically increase the efficiency of IBM products. New IBM
at raising our awareness of:
products and services announced as part of Project Big Green, in clude a five
step approach to energy efficiency in the data centre. If followed will sharply
reduce data centre energy consumption and transform clients' technology
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what IBM is doing and
infrastructure into "green" data centres, with energy savings of approx imately 42 has done already to
percent for an average data centre.
address the energy and
change challenges
The modular data centres are essentially miniature versions of IBM's renowned
data centres, mimicking the power and energy efficiency of facilities that serve
internally
many of the world's largest enterprises. The capability to increase computing
capacity while simultaneously reducing power consumption is a solution to a
what IBM can do to help
pressing business need. CIOs must now plan data centre support of global
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clients address the
enterprises as energy costs rise to all-time highs. IBM's Project Big Green helps
them design and deploy energy efficient modular data centres while providing
challenges
CFOs the savings which can dramatically reduce energy bills. IBM has been
an environmentally aware organisation for many decades, establishing its first what we can do to be
corporate policy in 1971. A founder member of Business in the Environment,
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more environmentally
responsible ourselves -
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and understand the
impact that around
20,000 UK IBMers
collectively can have
A number of employees participated in
a quiz, designed to get employees
thinking of our environment and how
we can all play a part in reducing
our carbon footprint. Anders
Johansson, IMBPD, won 3rd prize (a
wind up phone charger), Frank
Schallmoser, Wintel Technical Support
Centre, won 2nd prize (a wind up torch)
and Kerstin Elmendorff, also Wintel
Technical Support Centre, won 1st prize
... Halford vouchers to allow her to pick
the bike of her choice!
Information was distributed
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Pictured rright iis KKerstin EElmendorff rreceiving ffirst pprize ffrom PPaul McNutt from the cafeterias, Compas ...
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