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p28 ops dec5 2/12/08 18:30 Page 28
Kay McLellan
020 7955 3867
For the latest operators and suppliers news, visit
In brief
Africa, with a twist
■ Libra Holidays offers free car hire
Libra Holidays, in partnership with Thrifty, is AFRICAN specialist Acacia Adventure Holidays Its five-day Canoeing the Zambezi tour starts
offering free car hire on all holidays to Cyprus has launched 30 “affordable” tours to boost from £445 per person and includes an evening
booked and taken up to March 31, 2009. 2009 sales as it seeks to do more then merely game drive, walking safari and camping on the
0871 222 8181 cut prices. banks of Zambia’s river islands. Prices exclude
The operator aims to attract value-conscious flights and visas.
■ Get fit in Majorca with Mereo Boot Camp customers looking for competitively priced tours Kate Plummer, product and marketing coordi-
The Mereo Boot Camp has opened in Majorca to in the economic downturn. nator, said: “Next year will not just be about cut-
help guests sweat off the Christmas pounds. The Its tours include wildlife-viewing by canoe price deals. Agents still need innovative product
residential camp offers week-long military-style in Zambia and two new off-the-beaten track at their fingertips in the recession, and our new
fitness courses run by ex-British Army physical locations in Kenya, Lake Turkana and Tsavo East. trips put a twist on traditional travel in Africa.
training instructors. It will offer female-only and Acacia’s eight-day Saharan tour taking in “Morocco will certainly be a hot destination in
mixed-sex camps. One week in January, February Marrakech and the Atlas mountains has prices 2009, as it’s only a five-hour flight from the UK
and March 2009 costs £999, excluding flights. from £325 plus a £115 local payment. and far more exotic than Europe.”
■ Warner Leisure launches golf clinics
Warner Leisure Hotels has introduced a Swing
Build Golf programme at four of its hotels:
Alvaston Hall, Holme Lacy House, Nidd Hall and
Thoresby Hall. The programme has three levels
of golf clinic for different abilities, with half-days
priced from £95 per person. A two-night stay at
Alvaston Hall with two golf clinics and two rounds
of 18-hole golf starts at £199 per person.
0808 141 1111
■ Bermuda Tourism begins winter promotions
Bermuda Department of Tourism has launched
a range of luxury winter promotions, including
discounts of up to 20% on packages or hotel
accommodation for guests aged over 65, and BITING BACK: German Travel Centre’s revenue doubled this year, thanks to its tie-up
credits of up to $500 for guests booking a with Lufthansa after the introduction of a Bristol-Frankfurt connection. Celebrating
Compliments of Bermuda promotion, which can the good news are Liz Price (second left) and Becky Scmidt, heads of leisure sales at
be redeemed against a package or hotel. Lufthansa, and German Travel Centre’s Mohamed Bhimani (left) and Tahir Bhimani
■ Have you got the NZ factor?
Scenic Tours is running an Simpson claims early sales boost
X Factor-inspired agent
competition called the NZ SIMPSON Travel has published its 2009 specifically target online shoppers who type the
Factor, with prizes including brochures and a new website aimed at empty- terms “independence”, “exclusive” and “off the
a 20-day holiday for two to nesters looking for something different. beaten track” into search engines.
New Zealand and tickets Founder Graham Simpson said the operator “In this day and age, when everyone is
to X Factor. Pictured is was on track to hit its target of having 20% of suffering because of what is going on in the
UK general manager next year’s 8,700 holidays sold by Christmas. world with the credit crunch, we believe there is
Chris Townson. He put the firm’s success down to a focus on still a good future for our services,” Simpson said.
0161 236 2600 its core market of 40 to 60-year-olds, a group He added the company had no interest
which has less debt and is therefore less affected in trying to attract a new market of younger
For the very latest operators news,
by the credit crunch. travellers, saying this would be dangerous in
Simpson Travel’s new website will also the current economic climate.
28 05.12.2008
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