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p10 aito dec5 3/12/08 21:21 Page 10
news conference report
ttglive.com
Aito conference 2008
November 27-30 ■ Marrakech, Morocco
Aito delegates were told to remain confident and to promote the association’s
values at its annual overseas conference. Kay McLellan reports from Morocco
In brief
We must proclaim
■ Independents urged to exploit their niches
Hoseasons chief executive Richard Carrick dared
Aito members to exploit their point of difference
as independents over the next 18 months. He said 100% cover – Aito
niche companies were best-placed to win business
through effective promotion and distribution.
AITO’S chairman has admitted it failed to take He encouraged members to use it in all their
■ CAA to launch protection campaign advantage of the opportunity to promote its marketing material, to help the Aito brand
The CAA’s Atol spokesman, David Clover, revealed 100% protection in the wake of the collapse of become the kite-mark for holiday protection.
that the association is to launch a campaign high- XL Leisure Group in September. “Aito needs to sharpen its game,” added
lighting protection. But he said it could not work Derek Moore said it must “sharpen its game” Moore. “You can have the best products, but if
in isolation, and needed the backing of operators. in promoting its full financial protection to people don’t know the best selling point, then it’s
consumers booking an Aito holiday. a wasted chance.
■ McEwan champions ‘re-energised’ agents And he challenged his members to get that “We live in uncertain economic times and
Independent agencies are being re-energised by message out to customers. airlines are doing their best to adapt.
becoming more specialised and offering a wider “[In the past] the public didn’t know or care “But there will always be the risk that they get
range of products, according to Advantage’s whether they were covered,” he said. “In the their business model wrong. There will be more
managing director. John McEwan added that wake of XL, protection became a story. failures.
operators should look to build relationships with “Aito had a chance to grab that and possibly we “When the next one does, I hope the govern-
them for more cost-effective distribution. didn’t do as much as we should have. We need to ment will have the courage to say publicly that it
put the message out there much more strongly.” got it wrong and address it.
ttglive.com
For the full version of these stories see our
Moore said Aito was working on a slogan that “It is all very well doing right by the cus-
Aito conference coverage on ttglive.com
would highlight the full protection it offers. tomers, but we don’t shout about it enough.”
GROVE ARMADA:
Aito delegates dig in to
help the Marrakech Date
Palm Grove Project.
Launched by King
Mohammed VI in 2007,
it aims to plant 430,000
palm trees. Date palms
are an integral part
of Marrakech, yet the
groves have shrunk
to half the size
recorded in 1929.
10 05.12.2008
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