p42-43 mystery shopper nov28 24/11/08 15:38 Page 43
ttglive.com
mystery shopper knowledge
This week’s contenders: high street v internet v teletext
Miss Ellies Travel The Co-op Travel City Break Great City Breaks
72-86 Oldham Road 1 Balloon Street
citybreak.uk.com Teletext
A friendly I received a I was attracted I selected this
consultant warm service by this website company from
approached me from start to because it was Teletext because
and set about finish. The con- one of the first its offers
finding options sultant did not search results on Google and appeared the most
to match my requirements. appear to know much about mentioned Barcelona. It was reasonable of the companies
However, as they had not Barcelona but was enthusiastic easy to use, listing flights and advertising. I contacted a
established my budget, their with my booking. The prices hotels, with their star category consultant. They asked several
initial quote was more than quoted were more than my clearly visible. Hotel details questions about my trip,
£400 over. The agent did try to budget, but the hotel was a were provided too. There was including dates, duration and
find alternative options but I four-star property and in a also the option to select flights departure airport. However, I
was advised that the lowest good central location. Flights from Manchester. But as with was not asked for my budget.
quote was still £620 for four- from Manchester in March the high street agencies, it Flights were sourced quickly,
star or £594 for a superior 2009 were found quickly too. became clear that I wasn’t but the agent took a long time
three-star. I wasn’t offered any However, the consultant did going to be able to stay under to recommend a hotel, only to
add-ons. However, the agent not offer any incentives to budget. However, I was able realise it was three-star. No in-
did encourage me to ring if I encourage me to make a to select an option that was centives were offered and the
had any further questions. booking. only £50 over. quote was again over budget.
✔First impressions ✔First impressions ✔First impressions ✔First impressions
✔Sales process ✔Sales process ✔Sales process ✔Sales process
✘ Product match ✘ Product match ✘ Product match ✘ Product match
✘ Incentive to book ✘ Incentive to book ✔Incentive to book ✘ Incentive to book
This week’s winner:
citybreak.uk.com
I realised early on in the process that I was going to struggle to get the
holiday I wanted within my preferred budget, but I decided I would be
willing to pay a little extra. I was impressed with the service in both the
next
high street agencies, but I found the
citybreak.uk.com website really week
easy to use and I was able to read about various hotels in my own time
This week’s winner before deciding which one to go for. The search was very quick, and I
was the easy-to-
navigate website
ended up opting for flights from Manchester and three nights at the
citybreak.uk.com
Confortel Bel Art for £450.
Mystery Shopper goes
to the Midlands
Seal the deal with these tips from Training for Travel
Magical experience: When in Good marketing: La Boqueria Nightlife: If your clients want a Getting around: Encourage
TRAINING FOR TRAVEL
Barcelona, make sure you visit is a must if you love strolling suggestion for a night out, sug- your customers to get a T-10 card. group ltd
the Magic Fountain water show, through classic markets. Fresh gest the Cocktail Bar Boadas in It allows 10 bus trips and can be
For more training tips
a really romantic spot for couples. fruit and veg is in abundance, Las Ramblas. Prices are reason- used for two people. If they’re
and courses, go to
It takes place every Thursday to and you can pick up the perfect able, and staff know hundreds of taking taxis, suggest taking a card
trainingfortravel.com or
Sunday from 9pm until midnight. memento or gift for back home. mixes off the tops of their heads. from their hotel to help the driver.
ttglive.com/knowledge
28.11.2008 43
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