p10-11 TGB nov28 26/11/08 19:27 Page 11
ttglive.com
ttg campaign launch news
with them to adapt their practices in a way that Amanda Wills, Manny Fontenla-Novoa,
protects their livelihoods as well as the managing director, chief executive,
environment for generations to come. Virgin Holidays Thomas Cook Group
Never before has there been such a focus on It is exciting to see TTG taking Thomas Cook supports
responsible tourism, and as an industry we must the editorial lead in drawing TTG’s Travel Gives Back
do everything we can to work towards this goal. together the various projects campaign. As one of the
being initiated by the trade. Encouraging customers founders, and a principle supporter, of The
Willie Walsh, to travel responsibly starts with us shouting about Travel Foundation we have raised more than
chief executive, what we as an industry are contributing in the £750,000. We are establishing the Thomas Cook
British Airways communities we work with across all destinations. Foundation to ensure that we continue to
We’re pleased to see TTG launch It’s important we see the work being done so support all these good causes and more.
a campaign that highlights the that we can mutually inspire each other. The TTG
positives that the travel industry campaign provides the necessary platform for this. Sue Hurdle,
should bring to the destinations it serves. chief Executive,
We have a responsibility to bring benefits to the Alasdair Farrimond, The Travel Foundation
countries that we fly to, be that through business marketing director, This is a brilliant idea, and
and trade, tourism or supporting local communities. Travel 2 much needed. The Travel
Through our Unicef Change for Good programme, At the heart of all the long-haul Foundation was created to
our customers have donated nearly £25 million travel experiences offered by help companies understand what they can do.
since 1984 and we support 130 charities by offering Travel 2 is the commitment to I would not say the industry has been converted
them free flights, allowing members to carry excess ensure all destinations are protected to allow future – there is still a job to do – which is why TTG’s
baggage and helping them transport cargo. visitors the same opportunities and enjoyment. campaign is so important. Some companies
TTG ’s campaign will help highlight the industry’s Travel Gives Back is an important message and have really got to grips with the idea, but there
responsibilities, galvanise it into positive action a fitting forum to share news of efforts that are is still a lot of room for other companies to
and drive change. largely untold. engage with this.
or Christmas!
work, to retrain as a diving guides to
take tourists whale shark-viewing.
■Trees for 300 Sri Lankan families
re-housed after the tsunami to help
re-vegetate areas that were stripped
of all trees by the tidal wave.
Travel Foundation chief executive
Sue Hurdle said four of the seven projects
focused on beekeeping because the bee
population had fallen in all four destinations,
including by 50% in Tobago and by more than
90% in parts of Mexico.
It mattered because it meant there were
far fewer bees to pollinate crops, a problem that
could cause a 40% drop in food production in One Christmas present helps fund women in Mexico to be trained as beekeepers, so they can then sell honey to hotels
some destinations next year, she said.
Gifts for these projects include a starter colony operators such as First Choice, Thomas Cook and
of bees for a Mexican project that will train 11 Virgin Holidays – made to destinations.
women to be beekeepers and sell honey to “It should help educate consumers about
Cancun hotels, and pollen traps for a Jamaican how travel interacts with the destinations and
scheme to train 180 unemployed young people. communities and helps to make them greener
It is the first time the foundation has targeted and spread the economic benefits,” she said.
consumers. Hurdle said the campaign aimed Agents would also learn more themselves by To get shopping and start making a difference,
to raise awareness outside the industry of the buying a “wacky” Christmas gift that would also go to travelgivesback.co.uk
contribution the charity – which is supported by make a real difference to someone’s life.
28.11.2008 11
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