05 ASP update comp 17/10/08 12:16 Page 5
australia
Australia Try the new training module!
Hitting cinemas later this year, Australia, the movie, will make the country a talking
point for travellers – and whether they’re looking for outback adventure or romance
and relaxation, a new Aussie Specialist module will make sure you know your stuff.
T
he release of Australia is one of the BLOCKBUSTER IN THE MAKING
WHAT YOU’LL LEARN.
biggest promotional opportunities the The film will portray the country in a way The new module explores themes of
country has ever had. And once never seen before – it’s a big picture the film and Australian experiences:
movie-goers have clapped eyes on the telling a big story about a big Movie themes: Movie Essentials is
beautiful vast open landscapes, watched the country! It will reveal some of your first topic. In Topic Two
epic romance between Hugh Jackman and Australia’s unique and inspiring you’ll learn about Outback Pubs
Nicole Kidman and been caught up in characters, culture, landscapes & Characters; Outback Station
Australia’s culture and history, they’re bound and history from Western Life; Outback Lakes & Rivers;
to want to check this incredible place out for Australia across to the and Outback Luxury.
themselves. Northern Territory and beyond. Romantic Australia: This
20th Century Fox’s marketing campaign for Australia looks set to motivate forms Topic Three covering
Baz Luhrmann’s film will help propel it millions of movie-goers to see the Romance, Back to Nature;
towards being the “must-see” movie of 2009. It country for themselves and travellers Romantic Luxury Getaways; Romantic
will launch in 70 countries, so the buzz will be will be able to experience the themes from Escapes; and Spas & Retreats.
worldwide. Tourism Australia’s new destina- the movie in any Australian State and Aboriginal Australia: This is covered
tion advertising campaign – also created by Territory, as each area offers its own unique in Topic Four, from The Dreamtime;
Luhrmann – looks set to spark additional blend of outback, romance, adventure, to Aboriginal Food & Medicine;
excitement about Australia too. journeys and Aboriginal experiences. Aboriginal Art; and Aboriginal Cultural
To help increase your sales to Australia based So, Aussie Specialists who work through Experiences.
on the publicity from the release of the film, the module will be prepared for customers Adventure Australia: This forms
Tourism Australia has launched a new movie wanting to visit Australia after having seen Topic Five with details on Australian
training module for Aussie Specialists. The the film, presenting a great sales opportunity. Air Adventures; Australian Waterways
Australia the movie module will increase your This new module is only available to & Oceans; and Adventure Sports.
knowledge on the movie’s themes and varied qualified Aussie Specialists, so make sure you Australian Journeys: This forms
locations and help you tailor make itineraries go online (www.specialist.australia.com) Topic Six and you’ll cover experiential
for customers travelling to Australia who are to start learning and be a part of the buzz journeys such as Great Aussie Road
inspired to enjoy similar experiences to those that’s bound to surround this epic film when it Trips; Historic Australian Railways; and
featured on screen. hits the big screen. Australian Coastal Cruises.
WIN TICKETS TO SEE THE FILM!
Experience
All Aussie Specialists who complete the Australia the movie module by 24 November will go into the draw to win
tickets for themselves and a colleague to exclusive advanced screenings of the movie in London, Manchester or
Austraila
Birmingham in early December, so go online to complete your training now at www.specialist.australia.com
There are also many more opportunities
for Aussie Specialists to boost selling skills
over a range of travel ideas. For example,
the Experience part of the programme
features seven new ‘experience’ modules –
Aboriginal Australia, Outback Australia,
Australian Major Cities, Food & Wine,
Nature in Australia, Aussie Coastal Lifestyle
and Australian Journeys which we
launched earlier this year. These are based
on the reasons UK travellers head to
Australia, so it’s worth familiarising your-
self with the ideas – each one includes a
quiz and suggestions on places to visit.
O
X
Go to www.specialist.australia.com to
complete your training.
TM & © 2008 F
Published in association with Tourism Australia
5
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36