03 welcome Ausv2 17/10/08 12:15 Page 3
australia
Scene setter: Tourism Australia’s new destination campaign
Welcome
What’s inside
Aussie Specialist update 5
More reasons than ever to become an
BEN JANECZKO
Aussie Specialist – like free tickets for
UK Distribution Development
Manager, Tourism Australia
exclusive screenings of Australia
H
ello and welcome to TTG’s Australia You may also have seen our new advertising Come to Corroboree! 7
supplement. It is not long until Baz campaign – created by Baz Luhrmann – and Our host this year is the holiday haven
Luhrmann’s epic film Australia this coupled with the movie, showcases our of Hamilton Island
launches in the UK, and we are all stunning landscape, friendly people and
really excited by the prospects this opportunity unique culture to millions of consumers. Specialists on the spot 8
provides to us as an industry. The film will The other big news for 2009 is that for the The Aussie Specialist Programme is
make Australia THE hot destination for 2009 first time, agents from the UK and Europe will great... a few of them tell you why!
and we’re working hard to produce materials come together to participate in Corroboree
to help agents sell Australia to their clients. Europe ’09 – a new and dedicated training Australia: the movie 10
The great news for agents is we’ve just event for 300 qualified Aussie Specialists. Our A showcase for Australia and a great
launched a new module on the Aussie airline partner is Qantas whilst Hamilton storyline: we couldn’t ask for more
Specialist Programme surrounding the themes Island on the Great Barrier Reef will host the
of the movie, which will provide information workshops following the famils. If you are How to sell romance 14
to help your clients experience Australia’s interested in attending this fantastic event, A big Australia theme is romance and
romance, adventure, outback and Aboriginal turn to page 7 to find out more and stay tuned you’ll find tips here for special breaks
heritage (see page 5 for more details). And to the Aussie Specialist Newsletters for updates.
don’t forget to enter the competition on page 5 Our fantastic Trade Counsellors are ready to Map 18
for your chance to win tickets to one of our answer your queries about Australia, so email Movie location finder and city guide
exclusive advance screenings of Australia.
europe_tradeline@tourism.australia.com, or
All new modules are only available call them on 020 7438 4682. How to sell the outback 20
to Aussie Specialists, so if you Thanks for your continued support in Another key Australia theme is the vast
haven’t signed up already, visit selling Australia and for voting us beauty of the outback
www.specialist.australia.com the Tourist Board of the Year at
to learn how you can become the TTG Travel Awards! States & Territories 25-33
one and keep in touch with Profiles and highlights of the
our latest news. Australian States and Territories
Our stand at World Travel
Market will also be themed Sample itineraries 34
around the movie so make sure Great ideas to help plan your clients’
you drop by to say G’Day. dream holiday inspired by Australia
Published in association with Tourism Australia
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