20-22 how to sell outback 17/10/08 12:24 Page 20
australia
How to sell... outback
An Australia experience
WHAT IS THE OUTBACK?
The ‘outback’ is defined as remote rural land
is not complete without
and in fact accounts for the vast majority of
spending some time in
Y
ou can’t claim to have experienced
life Down Under without visiting the
outback, the heart of Australia.
Amongst the vast open spaces of the Australia. This makes it easily accessible from
the majestic wilderness
outback, there’s plenty for your clients to do, wherever you are in the country and it can
whether they want to see iconic sights such as usually be reached within a few hours of the
of the outback, full of
Uluru (Ayers Rock), learn about Aboriginal coast or from major cities.
Aboriginal culture, vast
culture, get a taste of life on a cattle station, It’s difficult to get a sense of the outback’s
cattle stations and pubs
relax at a remote luxury resort, or just share a massive scale – distances between places can
beer or two with the locals down at the pub. be huge so customers need to think carefully
packed with character
The outback is one of the star attractions of when deciding on their mode of transport and
Baz Lurhmann’s movie blockbuster, Australia, itinerary, particularly if they are driving or
with much of the film being shot in the north going by coach. This can make train services,
Australian outback where the red deserts, lush such as the Ghan and Indian Pacific, a more
waterholes and endless vistas form a stunning attractive and relaxing option.
backdrop for the epic story. Despite the harsh environment, there is
It’s not the first time this scenery has had top plenty of wildlife to see, including of course the
billing as the outback has also featured in films ubiquitous kangaroos, camels and dingoes, as
such as Crocodile Dundee, Mad Max and The well as numerous lizards and critters.
Adventures of Priscilla, Queen of the Desert. Australia Some holidaymakers, especially first-timers
will create even more interest in the outback. to Australia, may find it hard to think beyond
Uluru and the Red Centre. But for the traveller
who wants to experience adventure activities,
Aboriginal culture and magnificent wilderness
scenery then it’s worth recommending they
spend more time in the outback.
OUTBACK ICONS
While Australia features some of the country’s
most stunning scenery it only really scratches
the surface when it comes to the majestic
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Published in association with Tourism Australia
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