10-12 the movie AusV2 17/10/08 12:18 Page 10
australia
On location
Australia will motivate
record includes Strictly Ballroom, Romeo + Juliet
and Moulin Rouge.
many people to visit
The 20th Century Fox film will be supported
the country, so read
T
he epic new movie Australia will
portray the destination in a way never
before seen – it’s a big picture telling
a big story about a big country. by a blockbuster marketing campaign set to
on to find out more on
The movie will raise awareness of Australia reach hundreds of millions of people globally.
and reveal the country’s unique and inspiring Tourism Australia’s new destination advertising
the inspiration behind
characters, culture, landscapes and history to campaign (also created by Luhrmann), will
the movie and its
the world, so now’s a great time to get to know spark additional excitement about Australia.
dramatic locations
more about Australia and some of the key Of course the film follows in the tradition of
themes. From romance to the outback and forerunners in map-placing the country
from Aboriginal culture to transformational amongst moviegoers. Who can forget Crocodile
journeys, there’s so many ideas and amazing Dundee from Australia’s spectacular Northern
images you could be capitalising on and Territory; the wide and wild scenes of Mad Max;
creating great trips for travellers. the journey of Priscilla Queen of the Desert through
Australia is an epic romantic adventure, set the outback; the hilarity of Muriel’s Wedding or
on the explosive brink of World War II. English the cute characters of Finding Nemo, inspired by
aristocrat, Lady Sarah Ashley (played by Nicole Queensland’s Great Barrier Reef.
Kidman) has to travel to the faraway continent
to look after a remote outback station. There, BIG SCREEN MAGIC
she meets a rough-hewn local (Hugh Jackman) From its spacious red outback and endless blue
and reluctantly agrees to join forces with him skies, to the vibrant cities and lazy beaches,
to save the land she has inherited. Together, Australia offers visitors thousands of diverse
they embark upon a transforming journey experiences to suit all tastes and budgets and
across hundreds of miles of the world’s most the film will bring alive dramatic landscapes,
beautiful yet unforgiving terrain, only to face perhaps none more so than those of the
the bombing of Darwin – but they manage to outback, with its dramatic dusty areas a
find romance along the way. prominent feature of the film.
Released in the UK on December 26, the film It’s easy to think of the outback as a specific
is directed by Baz Luhrmann, known for his place in Australia, but in fact, it’s everywhere,
All images courtesy of: incredibly vibrant films which are full of with many of the states and territories referring
TM & © 2008 TWENTIETH CENTURY FOX FILM
CORPORATION. ALL RIGHTS RESERVED colour, characters and extravagance. His track to their own huge patch of outback adventure.
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Published in association with Tourism Australia
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