p70-71 mystery shopper sep26 23/9/08 17:28 Page 58
knowledge
ttglive.com
Mystery Shopper
from Sunderland
The mystery shopper visited two agencies in Sunderland on a Friday
afternoon, then selected two websites, one of which was an advertised
link, from an internet search for “ski holiday France”
r
ance
v
oie F
This week’s challenge: The mystery shopper asked
allees Sa
for a seven-night self-catering ski holiday for four
r
ois V
L
es T adults staying in a chalet in France in January 2009.
The group were of intermediate level, and owned skis
CHALLENGE AT A GLANCE.
Who: Budget: £2,200 Where: France
TTG has teamed up with React
Surveys to simulate a realistic
Seal the deal with these tips from Training for Travel
booking process each week – that
means a mystery shopper looking for
Insure: Advise customers will need extra baggage Practise dummy itineraries Apres-ski: Don’t forget to
the best deal from agents and operators on the high street, booking ski trips that their allowance. To avoid extra to increase your confidence research activities off the
online, on TV or in newspapers. The Mystery Shopper
research is carried out on behalf of TTG by React Surveys,
insurance may need updat- charges, double-check the and knowledge about the slopes. For families, think
and no further details or information can be disclosed. ing to cover all activities. airline’s baggage policy. best resorts for different about resorts with a
Researchers take into consideration first impression, sales
process, product and budget match and extras offered before
budgets and abilities, plus creche, cinema or ice rink,
giving an unbiased opinion of which channel/company they Baggage: Clients taking Perfect practice: Ski add-ons including lessons, whereas younger clients
would have booked with on that occasion. We do not claim
that the winner is the best in an area or specialist sector, as
their own ski equipment bookings can be complex. passes and equipment hire. will want good nightlife.
we may report on competing travel firms in the future.
Please note that the aim of The Real Deal is not to criticise
individual agents or companies, but to promote good sales
For more training tips and courses, go to
technique for the benefit of all in the travel trade.
trainingfortravel.com or ttglive.com/knowledge TRAINING FOR TRAVEL
group ltd
the
most significant
travel conference in
years
WWW.THETRAVELCONVENTION.COM • T 01920 873030 • MOREINFO@THETRAVELCONVENTION.COM
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