p31 ops sep26 23/9/08 12:57 Page 31
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operatorsnews
In brief
Acacia revives Crazy drive
■ Goldtrail boosts Turkey capacity
Goldtrail Holidays has increased its capacity to
Turkey, adding extra flights until October 31 from to Kenya as a destination. A new website,
Kay McLellan.
Cardiff to Dalaman; Newcastle and Manchester to AFRICA specialist Acacia Adventure Holidays has
Crazyaboutkenya.com, is to launch on October 1,
Bodrum; and Teesside to both destinations. Lead- unveiled a fresh Crazy About Kenya campaign. featuring Acacia’s partners and Kenya highlights.
in prices start at £174 for seven nights’ flight-only The promotion, in partnership with the Kenya Acacia is also providing marketing support to
or £274 for an all-inclusive seven-night package. Tourist Board, is aimed at rejuvenating tourism agents, who can upload the Crazy About Kenya
to the country. logo to their websites. And there are plans to cre-
■ Attraction World bets on Las Vegas Visitor figures to Kenya took a severe dip in ate a monthly newsletter and safari e-game.
Attraction World has added 15 experiences in the wake of the political troubles in January Acacia revealed that since the first stage
Las Vegas, bringing its total number of offers in this year and have been slow to recover. of the campaign, interest has revived in
the US city to more than 80. It now has a range Acacia wants to reverse the trend by Kenya with bookings up by 20%.
of tickets available for the two new Cirque du heightening consumer interest. Kate Plummer, Acacia marketing
Soleil shows, Love and O, with VIP tickets from Crazy About Kenya began as a coordinator, said: “There was a gen-
£110, and new spa, meal, show and club crawl grassroots project involving artists eral lack of confidence about going
packages, which are all commissionable. (pictured) and musicians. Acacia there after the political problems.
0871 700 8888 launched it on Facebook in June to promote “We want to show people that Kenya has
Kenya as a safe and friendly destination. a lot to offer and change the common percep-
■ Classic Traveller ditches fuel surcharges While the musicians and artists will remain tion. The more people that get on board, the
The Classic Traveller is guaranteeing customers central to the campaign, the new focus will turn quicker the message will get out there.”
will pay no fuel surcharges for its new Worldwide
Collection holidays, featuring 19 destinations for
the first time, including Cuba, Singapore and
Malaysia and South Africa. Prices start from £249
for a four-night luxury Scottish Highlands cruise.
0800 988 5843
■ Gay operator Throb goes out of business
Gay tour operator Throb Holidays has gone
bust following the collapse of XL Leisure Group.
Throb, which had been operating for 14 years,
specialised in packages to Spain and relied on XL
for most of its flights. All customers who were
due to fly out with XL have had their bookings
cancelled and been sent refund claim forms.
■ Allo France adds Musee d’Orsay tickets
Allo France has added pre-bookable tickets for
the Musee d’Orsay in Paris to its commissionable
add-ons for agents, with tickets priced £6.60. One
upcoming exhibition, called Pastels, features
Sicily bookings up 40% for Belleair
works by artists such as Manet, Degas and Millet.
01256 843932;
www.allo-france.com MALTA specialist Belleair Holidays saw its increased capacity from Air Malta making it
summer 2008 bookings jump 18% year-on-year, more accessible.
■ Tour the US candidates’ home states with groups and specialist tours seeing particu- “We have also seen a significant growth in the
TrekAmerica is promoting tours with connections lar growth. four and five-star bracket, which could signify
to the candidates in this year’s US presidential Bookings for Sicily, a relatively new addition that in the current economic climate people
elections. The North American travel specialist to Belleair’s programme, grew 40% year-on-year. would rather scale down from long-haul holidays.”
offers tours of the home states of the two presi- The operator put this down to the success of However, Zahra remained cautious about
dential candidates, John McCain (Arizona) and its standalone Sicily brochure and direct flights Belleair’s targets for winter and next summer,
Barack Obama (Illinois), and their running mates, from Gatwick and Manchester. citing the challenges of a strong euro and
Sarah Palin (Alaska) and Joe Biden (Delaware). Martin Zahra, Belleair chief executive, said: sustained fuel prices, but added: “From advance
Alaska is the only state with a dedicated tour. “We are always improving our distribution and bookings, things look positive.”
trekamerica.co.uk prices and we have been rewarded for getting Belleair’s charter flight from Newcastle to
things right. Malta had been linked to collapsed carrier XL
ttglive.com
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“Tourist numbers to Malta have increased for Airways but Zahra confirmed that the service is
from the travel industry, visit
ttglive.com this summer and that has been partly fuelled by operated by Air Malta and is operating as normal.
26.09.2008 31
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