42
Assessing ROI
Feature
How does
your
investment
measure up?
There’s more to ROI than
simply the financial return on
your investment. Sara Powell
explains the additional benefits,
including an increase in
employee engagement
S
hould an adviser recommend an you can test them at the end and mark changes employees adopt in their natural
investment without knowing how its their paper; train a manager on their work patterns. Much of the success will
return will be measured? Since any coaching and mentoring skills, however, be down to how seriously the trainee and
investment is only as good as the return and you potentially enter the realms of the their manager takes it and follows it up.
it delivers, probably not. Often laden with intangible and the immeasurable. But how do you go about the assessment?
intangible benefits, but concrete costs, Much of the process will be common
good L&D opportunities can be declined The extent of many efforts to measure the sense, based upon a few simple steps
precisely because measuring the return on impact or success of learning is the familiar that you should be asking your trainers,
investment can be difficult. end-of-course feedback questionnaire – whether in-house or contractors, to build
‘on a scale of one to five: how satisfied into the learning and development plans
If there was a way to assess the real impact were you with the course; did it meet your they devise for you. Much of the work in
of learning and development (L&D) on your objectives; how do you rate the trainer?’ assessment actually takes place before the
staff – to eliminate the guess-work and end But often, these offer little or no real sense learning, in establishing the metrics to be
up with real, solid measures of the success, of true evaluation to anyone other than tracked, planning how assessment will
or otherwise, of training – some managers the trainer. When designed effectively they be conducted and ensuring the trainees
might begin to view learning more as an do have a place in rating the course itself are committed to long-term engagement
investment rather than an expense. but often do little to question whether the with the material. As we’re all told when
aims of the training have really been met in we pass our driving test – ‘now you
Evaluating how well learning has been terms of whether it makes a difference to start to learn to drive’ – trainees need to
received – what impact it will have on an the business. understand how the course material will
individual and the contribution they make stay with them in the longer term.
to the business – is within reach. Some The real impact of learning should be
L&D is easier to evaluate than others; put measured in the weeks and months Return on investment (ROI) is associated
an adviser on a course on regulation and following the course – in the behavioural with hard figures and a single •••••
learningmagazine.co.uk
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