emerald management first ad learning mag.qxd 17/01/2008 13:47 Page 1
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Virtual Realities
Insight
The definitive knowledge
and information resource
Tales of the
for all your managers
unexpected
The real experts in any industry are not
always the ones with the most experience or
qualifications. It’s often the unusual suspects,
like the milkman, who lead the way in learning.
David Wortley explores and finds it’s a cause of
Put it online in your organization
the electronic age
Emerald Management First delivers information from the world’s top
companies, leading business schools and most respected management
I
n 1997, I was running a small new
media consultancy called Mass Mitec,
operating from a converted barn in the
thinkers direct to the desktops of all your managers. Around a quarter of
rural village of Lubenham near Market
a million linked case studies, executive summaries, articles,
Harborough. It was a very high-tech
operation, primarily providing business
management briefings and reviews are sorted by relevance and practical presentation services to large corporates
usefulness, so your managers can turn instantly to the information they
and a national network of retail outlets. My
blue chip customers included IBM, BT, JWT,
need and know that it’s of the highest quality.
Courtaulds and National Girobank and
customers came from all over the country
– except Market Harborough where local
For further information on how Emerald Management Xtra can enhance your
businesses preferred to go to big city
organization’s performance please visit http://first.emeraldinsight.com companies in London and Birmingham!
Alternatively, contact your Emerald representatives, David Beaumont or
Apart from irritating me greatly, it left me
Glenn Robertson on:
with the notion that this phenomenon
E-mail: europe@emeraldinsight.com
of not believing something local can be
as good as what you can get outside
Tel: +44 (0) 1274 777700
your community must be quite common
We look forward to hearing from you.
and that society and business could
make better use of local skills and
talents. At the time, the government
had a funding opportunity called
‘Multimedia Demonstrator Program –
MMDP’ so I devised a project based on
using technology to discover and tap
into this rich seam of human potential.
The project was called ‘Community
Commerce and Knowledge Network
(ComKnet)’. I put together a consortium
and applied for a funding award. Some 12
months or so later, we were successful in
securing an award of £250k for a two-
year project to use the internet •••••
The world’s leading publisher of management research
Learning Magazine
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