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Training Solutions
Case study
B
owie Castlebank trades under the a key factor, so content creation could the system and brand it to our needs
Klick Photopoint and Max Spielmann be carried out by trainers or SMEs as and we didn’t feel limited in any way.
Photo Print retail brand names in the opposed to web designers or computer We wanted our learning to be colourful,
photo processing market. Klick Photopoint programmers where code was involved. visual and fun for our learners and we felt
and Max Spielmann Photo Prints are the This was a huge factor, as was after sales Atlantic Link would help us to do this. We
largest independent photo retailers in support from the suppliers.” wanted more than ‘read and click on the
the UK, with a strong culture of quality
and service. The combined force is well
equipped to exploit future opportunities
including those resulting from the growth
“We have been able to revolutionise
in digital imaging and is pro-actively taking
the training function within the
steps to be at the forefront of the digital
photographic revolution. The company
company, which is helping to impact
offers a wide range of photographic
products and services including a Photo
achieving the company’s business
CD service, Instant Enlargements and
objectives and helping us to identify
a Restoration service. In common with
most retail businesses, training represents
staff who require additional coaching
a challenge for Bowie Castlebank. With
340 shops and 1,700 staff, it is next to
and recognise those who are keen to
impossible for teams of trainers to provide
develop and progress”
the necessary learning by visiting stores
while classroom learning is impractical for
a largely part-time sales force.
Following this extensive review, the next button’, or to have a picture and a bit
e-Learning provides a logical solution Atlantic Link rapid e-learning software of text. We wanted a truly interactive but
to these problems, but the high level of was purchased including the associated easy system for our staff so they would
bespoke material required by a specialist Learning Management System (LMS). embrace it and have fun while learning.
operation like Bowie Castlebank either The Atlantic Link software has truly given
requires a very significant investment Karen Hancox-Barringer explains the us this functionality.
in outsourcing e-learning design or decision in these terms: “We bought
an investigation of rapid e-learning the Atlantic Link software for a range “Course designers felt immediately, with
authoring software. of reasons. Firstly we could input simply limited training, that they could produce
from PowerPoint and any material we had professional courses, which they did and
Assessing authoring tools currently was likely to be in that format. It received excellent feedback from end
Training manager Karen Hancox-Barringer also supported graphics, video and audio users. The competition boasted similar
and her colleagues spent seven months and the Capture Point screen capture functionality. However, after a road test,
researching the various rapid e-learning software was ideal for us to build systems we discovered this wasn’t the case at all
options in the marketplace. This involved training e-learning. e-Learning is all about and in many cases it would have taken
visiting exhibitions, undertaking internet inspiring and motivating the individual to months to become familiar with their tools,
research, telephone conversations and take responsibility for their own learning. which was a luxury we didn’t have.”
web demonstrations with software Capture Point enabled us to produce
producers about their products and taking e-learning which felt like having a trainer Introducing the software to
references from their clients. The analysis beside them, taking them through step by Bowie Castlebank
had to take account of the ease of use step. The speed with which courses could Once the selection had been made it was
and the level of computer hardware and IT be designed was a massive factor, as was important to secure a quick and effective
expertise that would be required at store the ongoing support to designers from introduction to the Bowie Castlebank
level. Following this analysis, a short-list Atlantic Link. team. Karen Hancox-Barringer is
was drawn up including Atlantic Link’s particularly enthusiastic about the support
rapid e-learning software. “Prior to committing to the products we Atlantic Link provided at this stage: “Our
spoke to numerous Atlantic Link clients account manager, Sean Reddington,
Part of the review process was for the who all had fabulous reviews of the was superb and made many trips to
Bowie Castlebank team to actually design software. We also asked them about other demonstrate the tool to our staff and
its own course on each system to be suppliers they had tried and why they had answer questions for us. We decided to
able to assess the tool in practice. Karen changed. We asked each client the same utilise Atlantic Link’s training and found
Hancox-Barringer says: “We didn’t have questions so we could get an accurate them very flexible in accommodating our
the luxury of months to get used to a view on Atlantic Link. Another key factor needs. Our course designers were given
system. Ease of use of the system was for us was the fact that we could design ‘one to one’ training at whatever •••••
Learning Magazine
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