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“Your Bally, Your Way” –
Bally at G2E 2008
Gaming giant brings enormous array of product and technology to dazzle
customers new and old on booth 1236
he Global Gaming Expo, the gaming space-saving design features a slim-profile cabinet,
industry’s largest trade show, offers Bally an and a new reel-spinning version of the V32 video
outstanding opportunity to present its cabinet.
unique lineup of products and technology
covering video slots; reel-spinning slots; Bally plans to unveil a variety of new licensed
Class II, lottery and central-determination games; gaming products at G2E, including a seductive new
wide-area progressives; specialty games; licensed addition to its blockbuster lineup of crowd-pleasing
titles; multiple systems platforms for both domestic Playboy-branded games. This new Playboy video slot
and international markets; group-play games; will be featured on Bally’s remarkable V32 video slot
advanced slot and systems bonusing technology; platform, featuring an eye-popping 32-inch vertical
international games; system-based games; and the touch-screen video display. Featuring the tagline:
Networked Floor of the Future technology. Bally’s “Play Better. Win More.” Bally will also present
international growth will also be highlighted, with a enhanced versions of its two retro-themed and “Skill
number of international titles on display. Series” Atari video slots: Pong and Breakout! Bally
This year, Bally has selected the theme “Your Bally, also plans to debut another licensed title called
Your Way,” which will form the backdrop for more Breeders’ Cup, which is a thrilling horse-racing
than 250 new and unique game titles in nearly themed group play game.
11,000 square feet of space (booth #1236). This An array of specialty games and an assortment of
represents an increase of approximately 40 per cent new video slots will also be featured at Bally’s
over last year’s show. expansive G2E booth. One of the key game
One of the most important games on display at this concepts on display is the Power Strike series. This
year’s Bally G2E booth will be the new five-reel is an exciting new concept in progressive video
stepper version of award-winning GameMaker multi- slots that allows operators to build in the retail
game platform. In what is a first for the gaming cost of a luxury item– such as a motorcycle, boat,
industry, this dramatic new product is the first reel- car or vacation– into the actual game math itself,
spinning slot to offer multi-game capability with allowing the cost of the item to be configured into
three games from which to choose. Additionally, Bally the top jackpot award as if it were cash.
will also present a new “Super Progressive Suite” for A new variation of the phenomenally successful
the GameMaker video-slot platform, as well as a new Power Progressives games will be spotlighted in
version designed with six of Bally’s most popular the Bally booth with the debut of the new Power
video slots for the video-slot dominated international Progressive Platinum on the V32 with three new
gaming market. game titles: White Gold, Double Wild Rose, and
At G2E, Bally will introduce several exciting new Rich & Famous; as well as five-reel and multi-line,
cabinet configurations. These include a new three-reel versions of this powerful game series.
DualVision multi-player gaming platform based on Other specialty games on display include
the Company’s popular CineVision gaming cabinet. Multiplier Mania on Bally’s new Transparent
DualVision features a single, segmented video display, Reels platform; Blazing Hot Tournaments, a
bench seating for two, and a common bill acceptor unique group-play gaming experience;
specifically designed for “couples” play. 1,000,000 Degrees a million-dollar wide-area
Bally also plans to debut a new series of oversized progressive product now available for the Class
cabinet styles in three different configurations: video, III gaming market that can be linked to Bally’s
stepper, and stepper with an “Instant Spin prize existing Millionaire Sevens wide-area
feature” top box. Plus, Bally plans to unveil its new progressives; Cash Burst, an exciting dual-screen
“Transparent Reels” stepper concept featuring gaming experience; and two new Digital Tower
innovative technology that allows for unique, 3-D- Series games: Fireball and QuarterMillion$
style video and animated displays in conjunction with Tower of Power.
the mechanical reels.
Other new cabinet advancements slated to debut Bally’s dominance of the worldwide gaming
at G2E include a dual-screen video slant top, a new systems business will be evident in Bally’s systems
72 NOVEMBER 2008
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