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November 2008V6 28/10/08 13:06 Page 2
CASINO NEWS Email your news to
Gaming Awards
confirm speaker
Google lifts AdWord ban
Sales Manager for
Tobias Ellwood MP,
on gambling advertising
Central Europe
the UK Conservative
Party’s spokesman
on gambling and G
oogle now permits gambling- providing they are licensed to
related advertising to appear advertise gambling in their A
ristocrat has strengthened
its sales and marketing
representation in Europe with
against search queries in respective countries. the appointment of Milana
Shadow Minister for Great Britain. Google UK’s James Cashmore Baysangurova to the post of
Culture Media and While a significant number of said: “We hope this change will Regional Sales Manager.
Sport, will be giving a keynote companies such as and enhance the search experience for Milana, who has six years
speech for the second year running have been users and help advertisers connect experience working in the gaming
at the Gaming Awards. able to exploit a loophole in the with interested consumers. industry, will be responsible for
The 2009 International Gaming Google Adwords system that allows Gambling ads will automatically be jurisdictions including the United
Awards ceremony will take place on gambling classified as Kingdom, Germany, Italy, Monaco,
26 January 2009 in London’s advertising to Non-Family Macedonia, Latvia, Lithuania,
Millennium Gloucester Hotel when appear on Safe which Estonia, Gibraltar and the Isle
awards in 18 categories will be searches for mis- means they of Man.
presented. spelled search will not show With a Masters Degree in
The judging panel comprises 23 terms (such as on any search International Business, Milana
industry experts and includes “online gmabling”), where the speaks Russian, English, Italian and
leading international industry Google UK is now formally permitting user has applied Google’s Safe French, and previously worked as
professionals, specialised text ads for online gambling and Search filter.” Sales Executive for a UK-based
journalists, and analysts. related websites – but only in Great All gambling ads will be monitored gaming components developer with
The 2009 International Gaming Britain. The company has made it closely and required to comply with responsibility for Eastern Europe
Awards is supporting two charities: clear that it will continue to prohibit appropriate codes of practice and Russia.
Children with Leukaemia; and Care gambling-related ads on its including the UK’s Gambling Act Daniel Lindsay, General Manager
International. properties outside the UK. 2005, the CAP Code, the Gambling Sales and Marketing for Aristocrat
For more information visit UK companies registered with the Industry Code for Socially Technologies Europe, said: “I am or contact Gambling Commission will be able Responsible Advertising, and the delighted to welcome Milana to our
+44 (0) 1453 57 86 89 to target text-based ads to users in Gambling Commission Licence sales team. The skillset she brings, England, Scotland and Wales. Non- Conditions and Codes of Practice. coupled with her experience gained
UK advertisers based within the Gambling ads will appear only on working within the gaming industry,
New IGE website
European Economic Area wishing to Google’s search results pages, and fits the role perfectly. I am sure that
is live for tickets
target Great Britain will also be able not on the Google Content Network she will make a great impression
to advertise gambling services of partner sites. with our European customers.”
he International Gaming Expo
(IGE) website is now live at, and
Storm leads in Responsible Gaming activities
provides on-line free ticket
registration alongside updated
exhibition lists and floor plans,
information on travel and hotels, a S
torm International has been Responsible Gaming Programme, with the aim of spreading the
acknowledged as the leader acting independently and at its own principles of Responsible Gaming
in the development of a expense. It was also the first to among all gaming operators in CIS.
media centre, and FAQs. IGE, which responsible attitude to gambling in raise and enforce the minimum age An independent help centre has
runs from 27th-29th January 2009, Eastern Europe, collecting an award at which it allowed gamblers to been financed and, with the help of
brings together the ICE and ICEi during a gala dinner held in Sofia enter its properties – Russian law UK organisation GamCare and the
exhibitions and during the Balkan Entertainment allows 18-year-olds to gamble, but Russian entity NAN, is advertised in
the low-stake and Gaming Expo. Storm requires its customers to be all Storm properties and also
gaming element Storm International was the first aged at least 21. The company also provides literature to help addicted
of ATEI. company in Russia to set up a set up a Responsible Gaming Fund, gamblers and their families.
eCOGRA deems Net Entertainment & 32 Red ‘Safe and Fair’
et Entertainment, a leading Entertainment software is already been successful in Listed gaming company 32Red
B2B provider in the online representative of industry best achieving individual ‘Safe and Fair’ Plc and its online poker and online
gambling industry has been practice standards, opening the way accreditations after undergoing casino operations have also been
accredited by the player protection for Net Entertainment licensees of extensive inspection and awarded the authority to display
and standards body eCOGRA, the firm’s popular CasinoModule monitoring, and include the major eCOGRA’s revocable ‘Safe and Fair’
following a detailed audit. management and operating system European companies Unibet, seal, identifying the venue as one
The audit confirms that the to apply for the eCOGRA ‘Safe and Digibet, and Casino Room. Other committed to high standards of
development, implementation and Fair’ online casino seal. The first licensees are currently undergoing business practice, player service,
maintenance of the Net Net Entertainment licensees have the accreditation process. gaming fairness and integrity.
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