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Coaching  
Main feature
and confidence building to developing a issues during career transition 
specialist skill or finding a solution to gain assignments, as well as for leadership 
work/life balance, simply adds to its appeal. and management development.” Ian also 
“A true leader 
explains that because of the growing 
can ask the right 
Within the workplace coaching can help importance of having effective leaders 
both the business to remain competitive 
and managers in the public sector, DFID 
questions to inspire 
and employees to attain their potential. 
has developed a pool of internal coaches 
individuals to 
It is in this environment that the notion 
to support their development. 
of a coaching culture comes into play. 
find the solution 
Gladeana McMahon explains that 
Malcolm Frow from The Academy of 
themselves”
“the term ‘coaching culture’ refers to 
Executive Coaching suggests that to begin 
organisations committed to getting the 
the process “you need to engage senior 
best out of their employees by developing 
management so that they understand 
many organisations are complex beasts and 
individuals through coaching.” She adds: 
what coaching is and can start modelling 
old beliefs and habits can die hard. While 
“An organisation with a coaching culture 
it.” Commitment from the top down is 
we might evangelise about coaching, we 
will be using coaching as both a ‘stand 
key: “Have them participate in a short 
must remain realistic about what’s possible 
alone’ intervention as well as part of an 
leader-as-coach workshop. Next run some 
in most organisations,” explains 
integrated system where coaching and 
longer workshops to develop internal 
Gladeana McMahon. 
training are combined.” 
coaches within the organisation. These 
internal coaches could also support the 
L&D departments must be cautious: 
However, there is confusion surrounding 
next step of rolling out manager-as-coach 
“Coaching is not always the best or only 
what a coaching culture is, where it 
workshops for a core group of managers.” 
solution” when choosing a leadership 
exists, and even if such a culture can 
Malcolm adds: “Follow-up for all workshop 
or working style, explains Clive Johnson. 
exist. “A coaching culture is a complete 
participants plus supervision of the internal 
It’s essential that everyone is informed of 
misnomer,” explains Myles Downey from 
coaches is vital if culture change is to be 
changes in the organisation or the reason 
significant and sustainable.”
The School of Coaching. “Coaching can 
that the company has decided to use 
only be part of the culture. There are 
Deciding factors
coaching. “There is always the need to 
dangers inherent in thinking that a culture 
As with any new leadership style or style 
manage the resistance to change,” explains 
can be solely about coaching because 
of working within an organisation, it’s 
Myles Downey. The International Coach 
that would negate the right of managers 
essential that everyone understands what is 
Federation (ICF) adds if that “resistance 
and leaders to manage and lead.” Senior 
trying to be achieved through its inclusion. 
or fear” is not dealt with there may also 
management needs to combine the 
Clear expectations and a common goal are 
be trust issues: “If trust is low it may 
use of coaching with a more direct and 
not only central to coaching but also its 
make it challenging for people to believe 
authoritative leading style. 
introduction in the workplace. It is possible 
the organisation is serious.” says the ICF. 
that some organisations might not be suited 
Furthermore, for an employee to invest 
Clive Johnson from Proactive Style agrees 
to this style, at a particular time or because 
confidence in a coach, they need to feel 
that an organisation’s culture “is made up 
of the industry in which it belongs, and so 
confident that the organisation has their 
of many things that together define the 
ensuring that goals are aligned with coaching 
best interests at heart. 
way individuals work, find their identity 
benefits is the first crucial stage before a 
and relate to each other”. He adds: “While 
decision is made on whether to commence. 
The big debate
coaching may play an important part in Another aspect that can lead to distrust, 
creating a culture, it does not represent the 
It’s also necessary to understand that key 
or coaching not being used to its full 
whole picture.”
to incorporating coaching into the culture 
potential, lies around the much-debated 
is that it takes time to get it right. It cannot 
issue of the line manager as coach. It’s a 
Furthermore, coaching can be 
be done overnight. And it’s not a quick fix 
hot debate, and a very impassioned one at 
incorporated into the current culture in 
by any means. Most importantly though, 
that. The ICF says: “Coaching is a field in 
two distinct ways: as a leadership and 
for coaching to work, it must be tailored 
which anyone could be trained. Like other 
management style and/or as one-on-
to suit the organisation’s needs rather than 
occupational choices, it requires time and 
one sessions offered to employees with 
adapting the organisation to suit coaching.
dedication.” However, the issue at hand is 
a particular need. An organisation can whether it’s suitable for one’s line manager 
choose to use either or both. 
Many challenges lay in waiting when trying 
to also be their coach. 
to establish coaching into the culture: 
Ian Ballantyne from the Department “A high level of co-operation, mutual “There are some people in the world of 
for International Development (DFID) support and clear visibility of real coaching coaching who say a manager can’t coach, 
explains that the organisation uses both. success stories are needed for coaching to but that’s nonsense, it happens all the 
“The Department uses coaching to help fully become a part of the culture. This is time and it’s a question of what they get 
resolve individual and team performance genuinely possible, but is a tall challenge – coached on,” says Myles Downey. 
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learningmagazine.co.uk
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