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000697 - Exec News 2 (lead) 25/9/08 16:25 Page 1
EXECUTIVE
NEWS EMERGENCY
REPORT
HIRERS’ RAPID RESPONSE
When extreme weather struck parts of Britain during the first Rob Holland, Director of Ready Tool Hire & Sales of Carmarthen,
weekend in September, hirers swung into action. “I’ve never known a said all the company’s dehumidifiers were quickly out on hire, and more
Saturday like it, had to be bought from The Hire Supply Company to meet demand.
Mike Simpson Steve Reeve, Sales Director of Andrews Sykes Hire (whose latest
(pictured), depot opening is reported on page 39), said, “Our guys worked round
Proprietor of Easy the clock. We have a branch in Sedgefield, south of Newcastle, and it
Hire in Hexham, reported huge demand for pumping equipment.
Northumberland, “A lot of people find us through the internet. In an emergency
told EHN. situation, they Google ‘pump hire’ and we are usually top of the list.
“From 7.30-5.00 Callers ringing our 0800 number are routed to their nearest depot,
we never and if that is busy
stopped, getting the call is forwarded
all our water to one of two staff
pumps, dryers mobile numbers.
and dehumidifiers out on hire, and crosshiring anything else we could With our logistics
source, to tackle flooded rooms and cellars. infrastructure,
“We are approximately 30 miles from Morpeth, one of the worst we can replenish
affected towns, where 900 people were evacuated. We supplied a lot stocks quickly from
there, including Obart and Birchwood pumps, and Ebac dehumidifiers.” other branches
Parts of Wales and the West Country were also affected. when needed.”
Seddons Parts Handbook causes gridlock Expanded WLA team offers more
Demand for Seddons’ new Parts Handbook caused its fax and phone lines to gridlock The Will Leftwich Associates (WLA)
following its inclusion in EHN September. Phil Winnington, Seddons’ Sales & Marketing management consultancy has expanded its
Director, said demand for the Handbook had been “immense” with over 250 fax requests team to increase the services it offers.
received on the first day that the issue arrived. As this issue went to press, the total had Several new personnel are former HSS
exceeded 730 requests. executives, including finance expert Peter
“We were positive our Handbook would Thomas, IT professional David Fisher, supply
be of value to hire workshop managers chain management professional Robin Notley,
and this exercise has confirmed it. technical author Marc Bashford, and business
The publication has obviously appealed to development manager Steve Sutch. The founder
hire managers and workshop technicians of the consultancy, Will Leftwich was himself
alike, helping them to identify and source Director of Health & Safety, Environment and
parts more easily and repair more swiftly.” Quality at HSS. Also joining the team is
Seddons has also seen a trend towards marketing consultant, Geoff Abbott.
the repair of equipment, rather than “Our stark message to hirers is simply,
replacement, recently, with the need for grow your business or die,” says Will Leftwich.
parts availability and speed of service key “Standing still is not an option. Cooler summers
to hirers. and warmer winters threaten traditional cyclical
Phil Winnington reported that requests revenue streams, the ‘credit crunch’ is affecting
for the Handbook were still coming in on a the housing market, and new opportunities must
daily basis and he reassures any hirer who be explored.
may not have been able to get through “We can help hirers sharpen up service levels
that the book is still able available by and fleet management, improve supply chain
contacting Seddons on 01204 854612, logistics, use IT to understand their business
or fax 01204 854620. better, and adopt smarter marketing techniques.”
Number One for Hire
www.speedyhire.co.uk
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