000693 - Exec News 1 25/9/08 16:29 Page 1
EXECUTIVE
NEWS continued
SUPPLY U.K. SETS UP HIRE ALLIANCE
Richard Coffey, the irrepressible MD of leading independent hirer, “The Supply U.K. Hire Alliance is the natural solution through a
Supply U.K Hire Shops, has announced his company’s latest formal relationship of independent partners who would be engaged on
initiative in response to what he sees as “the creeping dominance of the basis of receiving re-hire business based on either a geographic
the ‘national deal’ within our hire industry.” area or for a specialist product range. This Alliance would be
In launching The Supply U.K. Hire Alliance, he argues, “the growing completely different to a number of ‘hire brokers’ who operate from a
trend for contractors to reduce their supplier base, whilst bank of desks and telephones and do not own a single piece of
understandable, has resulted in passionate independent hirers being equipment. Operating in a totally self-interested fashion, they all too
cleared out in favour of a faceless PLC, more often than not purely for often impose onerous terms and conditions, which can mean that
one single reason – geographic hirers, trading on minimal
coverage. margins, have to pick up the
“The Supply U.K. Hire Alliance damages and losses at the end
will bring together like-minded of a contract at their own
companies, which collectively, by expense.
addressing the obstacle of “The measure of the
geography, can offer the Alliance’s success will be that,
customer a greater level of not only do independent hirers
service and commitment than is share the profits of working
currently available. together, but they also gain the
“The intention is to form an confidence to share reciprocal
alliance of independents, whose customer relationships safe in
efforts, energy and drive will be the knowledge that their own
co-ordinated and offered to the customers will be better served
customer under a single umbrella that enables them to enjoy all the and protected in the hands of fellow independents when working
convenience of a single national supplier, but with the far greater outside their area. Rather like the new Executive Hire Club that we
benefits inherently offered by the passionate independent. have been told about, the Alliance will also allow hirers to better utilise
“We are more frequently being asked by our customers to cover, their more specialist equipment whilst also having access to source
not only an increasingly wider geographic area, but also a broader similarly difficult-to-find kit.”
range of equipment. Our initial response has been accelerated depot Richard Coffey invites any hirer interested in becoming part of the
openings and the setting up of our ‘one call’ Hire Direct operation that Supply U.K Hire Alliance to contact him via the Supply U.K. website
could source almost any item of equipment on behalf of the customer.
www.supplyuk.co.uk expressing an interest in a dedicated region or
However, frustratingly, this has all too often led to equipment being product range. The Alliance aims to encompass everything from a
sourced from the national companies we are competing with. cordless drill to a mobile crane.
W-AD51-1207
“LIQUID ASSETS”
from
ABBI
GLOBAL
ADR APPROVED BUNDED IBC FUEL ADR APPROVED DOUBLE SKIN DIESEL ADR APPROVED DOUBLE SKIN WATER BOWSERS
DISPENSER 105-390 LITRES TRANSPORT IBC’S 950-3000 LITRES DIESEL BOWSER 500-2000 LITRES 500-2700 LITRES
ENVIRONMENTAL CONTAINMENT SOLUTIONS T
+
44 (0)1454 227 277 F
+
44 (0)1454 227 549
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