000683 - Saltex Hirers 25/9/08 16:43 Page 3
Adrian Watts, Group Hire Manager, Hirebase Simon Reynolds, Hire/Operations Director,
“
Our main builders merchant business, Buildbase, is an Affiliate Golf & Turf Equipment, Wokingham
Member of BALI, the national body representing UK landscape contractors.
We sponsor its WorldSkills UK Landscape Gardening competition, the finals
of which take place at Saltex. We also provide equipment to colleges and
“
We are extremely busy at the moment. The wet weather meant that
customers’ end-of-season renovation operations had to be delayed, with the
result that everyone wanted to hire equipment like spikers and seeders within
students for the regional heats.
an even shorter window of opportunity. Our staff had to pull out all the stops to
This is our third consecutive year exhibiting at Saltex and we see more
get machines back, serviced and out again quickly. This shows how flexible you
people on each occasion, generating excellent leads from private schools,
have to be, as in any good hire business.
landscapers, decking specialists and other grounds care professionals.
The mild conditions have also encouraged
Popular equipment includes the Kanga Kid multi-purpose tool carrier, and
strong grass growth, giving huge demand for
Barreto rotavators and Dosko stump
mowing machinery.
grinders from The Hire Supply
We always have a stand at Saltex,
Company. I have £1m to spend on
promoting the equipment sales side of our
more kit by the end of the year.
business as well as our Turfleet Hire
Landscapers definitely represent
operation. This year at the Show, I have
one of our key target markets.
been looking particularly at the latest tracked
The synergy between our divisions
chippers and shredders from Timberwolf,
works well. Builders visiting
to add to those we already have in the fleet.
Buildbase to buy their materials can
We are interested in shredding machines that
hire any tools and equipment they
can handle a wider range of materials,
may need, while landscapers hiring
such as pallets and plant pots as well as
grounds care machinery from
vegetation, for recycling and easier waste disposal. It is a market that is set to
Hirebase can also hire items like
boom, given the latest legislation on site waste management.
mobile access towers and disc
The ‘credit crunch’ is actually helping us: people are hiring, rather than
cutters. We now have 50 Hirebase
buying, equipment. However, rising fuel costs have certainly posed a challenge,
locations, stretching from Exeter to
in recent times and the days of fixed-price deliveries are virtually over.
Shetland, and many more are
Most customers recognise this from their own experiences when they fill up
currently in the pipeline.
”
their vehicles, and they will pay a realistic charge.
”
by
half!
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