81
ENTERTAIN
WITH BUSINESS FIRST
A professional event planner or event management company should
be able to understand your requirements and from this create,
produce and manage a tailored event that should fit like a bespoke
Savile Row suit. They will be able to source appropriate locations,
arrange the infrastructure (sound, lighting, staging etc), provide you
with the best in food and beverages, source exciting and novel
entertainment and so on until the perfect event has been created,
one that will be memorable for all the right reasons.
It also follows that as event companies are staffed with full-time
professionals who do this for a living they will be able to plan an event
in two thirds the time it would take even the most creative and well
connected employee to produce the same function. Since time is
money it is well worth the investment when you look at it from the
viewpoint of getting the job done right first time, and on budget.
Bottom line: put your faith in an event professional as they will save you
time, money, hassle and should create and manage the Christmas
function you want, all with a confidence that allows you to enjoy the
On the following page, please find a list of events taking place event yourself – well worth the investment, wouldn’t you agree?
between now and the end of the year that you may want to consider
for client or staff entertainment.
Tips for ensuring a successful Christmas function
• Don’t give the job of arranging the Christmas function to someone
Book tickets through the Business First Entertainment Hotline, operated
who doesn’t want it or isn’t really interested
exclusively for us by one of the region’s most experienced and
• Be as generous as your budget allows. Employees have worked
professional events organizers, Hospitality by Design of Brighton:
hard for you all year and they are looking for a show of appreciation.
01273 200434
• Research previous events and find out what your guests liked and
disliked.
And while on the subject of entertaining, yes you really should be
• Make your event different and memorable - for example; select an
unusual location such as aquariums, museums, boats or give the
thinking about Christmas, even as the last drops of summer rain are
occasion a narrative or story
still falling.
• Make the event engaging, interactive and an experience – use
Basically, we've been to enough festive office gatherings throughout
themes, entertainment, entertainers....
the years to testify that the office Christmas party is not easiest of
• Have enough food. A hungry stomach leads to a cranky guest.
events to plan or attend. The problem is that, more often than not,
everyone has a different expectation and generally no one knows
• Publish your policy on drinking, in advance, to avoid any
how to act or behave. Add spouses, partners or dates to the picture,
misunderstanding
mix together different departments, and you have a recipe for
• Select an event planner or event planning company that you can
indifference at best, and disaster at worst. Put this together with the
have fun with, you respect as a professional and look forward to
increasing duty of care companies are under towards their staff, and
working with
the days of allowing employees to drink themselves under the holiday
table to loosen up are becoming history. Therefore, it had better be a
• Enjoy!
damned good party to overcome the odds, and this is where the
benefits of using a professional party planner or event management Source: Charlie Hepburn, Vivid Event Group
company should pay dividends. www.vivideventgroup.com
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