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PROFILE 63
and
Shea butter,
which impart
smoothness and
body, sweet
almond oil and
sunflower oil, both
organic, which confer
a silky texture and skin
moisturising benefits and a
little white organic bees wax.
The research paid off and in 2006
they started selling on the web, almost
immediately getting hits from overseas to
the point where 60% of their product being
sold abroad. The business was expanding fast,
and they called in UK Trade and Investment (UKTI)
and International Trade Adviser Martin Gower-Smith
who helped them manage their export and also
determined
helped them break into new markets such as New
to offer high
Zealand where an appearance at a trade show and
performing
exposure in the local press led to an entirely new market
alternatives that,
opening up. Now they have an international network of distributors
based on sound
in Australia, South Africa, Scandinavia and the Baltic states.
science, would
deliver benefits.”
“UKTI proved invaluable” says Susi. “Martin spotted synergies in the
support that was on offer from UKTI and where our business was in its
So they set out to create
development. He helped us with pre-market surveys, and coached us
a product that would deliver
in what to expect from exporting and in how to have an intelligent
on their principles and would represent “The
presence for our products. We also learned about regulatory and
Ultimate for the Intimate”. Sarah is a qualified chemist
legal requirements in various countries, and Martin helped us to
and it was her technical skills, combined with Susi’s
maintain a professional image for the company at all times.”
experience in the pharmaceutical industry that led them, finally,
to what they would call Yes
®
. They both sold their houses to finance
Eloquent customer appreciations of the innovative Yes products are
the research into how to extract the essence from plants that had
quoted under the “Yestimonials” on their website, which are moving,
been known for thousands of years for their healing properties and
witty and outrageous by turns. In looking ahead, The Luberation
how to create a lubricant that is indistinguishable from what the
Laboratory has an impressive line up of new product development
body itself produces. They developed a water-based version which
and is growing its retail presence and reputation for “Changing the
includes organic Aloe Vera, which is a renowned skin food, organic
World from the Inside”.
flax extract which is particularly beneficial for the mucous
membranes and three synergistic plant-based gums, guar, locust
Source:
bean and xanthan. Their oil-based product contains cocoa butter
Luberation Laboratory www.yesyesyes.org
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