p4,6,8,9 Business news 8/15/08 12:33 PM Page 6
BUSINESS - Sports News
SGB
Sports and Outdoor
w w w. s g b - s p o r t s . c o m
Surf Shop news
Molten sponsors EKYFL
For Surf Shop 2008 the organisers have created a dedicated outdoor demonstration area for visitors to test the kit on
show for themselves. Ball specialists Molten have stepped in at the eleventh
There’s no better way to sample the latest hardware than seeing it in action or trying it out first-hand. New features for hour as title sponsor of the East Kent Youth Football
2008 include live daily demos from King Ramps with brand sponsored riders on their newest ramp, and Surf Shop also League following Parker Steel’s decision to withdraw
welcomes back Street Surfing in action over the three days. its support. From September 2008 the League is to be
In addition, 2008 brings the launch of a brand new sport that allows riders to combine the moves of surfing, skate called the Molten East Kent Youth Football League and
and snowboarding, it’s so new the founders say the tricks haven’t even been named yet! Brush Boarding is a new board the agreement is to run for the next three years, up
sport that simulates primarily surfing and snowboarding. Different riders use varying board shapes when Brush until 2011.
Boarding. Surfers go for the longer boards so they can simulate carving down a wave; skateboarders go for the shortest The Molten East Kent Youth Football League is one
boards so they can practice their tricks; snowboarders want it all, so they can move up and down the ramp. of the biggest youth leagues in the UK. It operates
The Brush Ramp can be seen at a number of extreme sports events and activity centres over the summer, and will be over 400 teams across all age groups throughout the
live in action for its trade show launch at Surf Shop, which runs from September 2-4. For more information, visit county, totalling 6,000 or more young children playing
www.surfshopexpo.com competitive football each week, and involving 800
Team GB in Lee Cooper
coaches and 800 managers.
Shoe makeover for
Molten’s sponsorship is a mix of funds and
footballs. As well as providing a substantial amount of
for opening ceremony
inov-8
cash to assist with the League’s administration, Molten
is also to give every team in the League a free Molten
The British athletes competing in Beijing were outfitted by Selected inov-8 product has been updated in order to give match ball. In return all Molten East Kent Youth
Lee Cooper for the Olympic opening ceremony. it a sharper and more contemporary aesthetic. Football League competitive matches must be played
The company says that the aim of the collection was to Additionally, all of inov-8’s terroc, flyroc and also the with a Molten ball from the start of the new season in
design an outstanding visual product and team look that roclite 320, have been given a medial and lateral posting September 2008.
breaks the mould of traditional parade wear; a collection which aids mild pronation or supination while allowing
adapted to Beijing's hot and humid weather conditions the shoe to remain neutral.
and is comfortable and fashionable yet classic, allowing Some of the brand's best performers have undergone a
both younger and older members of Team GB to wear it change in colourway. The flyroc 310, mudroc 280, roclite
Mellis leaves NB
after the Olympics with pride. 312 GTX, roclite 320, terroc 308 and mudclaw 330 have all New Balance has announced European Sales Director
Together with Olympic medalist Sarah Winckless undergone a radical update in style detail in keeping with Barry Mellis has left the company after four years in the
(rowing women's eight), Lee Cooper and their British the advancements of the brand. sales management role. The company is currently working
Jeans Guru Tim Browne designed the stylish uniform. For 2009, they have expanded the five-strong women’s to secure his replacement.
Olympian Helen Casey (rowing double scull lightweight) range following an update of the women’s last. Now with Jonathan Ram, New Balance’s Managing Director for
and Ed Cox (canoe flatwater) have been involved in the an ideally shaped narrower heel our women’s range the EMEA region said: “Barry has worked tirelessly on
fitting phases to ensure that the uniforms would match encompasses some of their best-selling unisex shoes fitted behalf of New Balance to achieve strong sales growth and
athlete's requirements. perfectly to the feminine foot shape – introducing the new oversee our sales team. We wish him all the success in his
The athletes wore a selection of white jackets with blue roclite 260, roclite 268 and the flyroc 284. future endeavours.”
bottoms, chinos for the men and skirts for the women, the Inov-8 has also announced the launch of new super Barry said: “I have enjoyed my time enormously at New
dominant tones of white and blue with red touches lightweight race elite packs, and what is apparently the Balance and while I am sad to leave the team, I feel that
echoing the colours of the British flag. world's lightest elite racing shoe, the x-talon 212. the time is right for me to take on new challenges.”
North Face runner takes second
The indomitable British endurance runner Elizabeth,
“Lizzy”, Hawker racked up another impressive result in
July by taking second place in the Swiss Alpine Marathon
in Davos, Switzerland. 32-year old Lizzie – who is
sponsored by The North Face – currently holds the Swiss
Alpine Marathon women’s record time of 6:30:12, which
she set in 2006. This year, Lizzy was only just returning to
running following a pelvic stress fracture, but persisted to
finish the race and take second with a final time of
7:11:05.
Held in the Swiss mountain region of Graubunden, a
full 21km of the race takes place on a narrow trail on
exposed, high alpine terrain with an elevation of 2,600 m.
From start to finish, runners experience over 2,300 m of
elevation change.
“Because of my recent injury, and the three months
break from running it entailed, I am obviously not feeling
so strong or so fast yet as usual,” acknowledges Lizzy.“But
the mountains always inspire me. I’m happy to be
running again, and I’m happy to be in the mountains.”
6 JUNE 2008
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