p4,6,8,9 Business news 8/15/08 12:32 PM Page 4
BUSINESS - Sports News
SGB
Sports and Outdoor www.sgb-sports.com
UK Gear wins West Point Slazenger unleashes
contract; launches new trainers new cricket
UK Gear has won the contract to supply training shoes to the United States
Military Academy at West Point.
bats
UK Gear training shoes were discovered by US soldiers during tours of Slazenger’s England players recently
Iraq and Afghanistan, where they became a much sought after item as UK unveiled bats from the new 2009 range
and US troops traded belongings. Famous for being designed and developed with The British Army Physical of Slazenger Cricket Bats at Lords this
Training Corps, UK Gear’s training shoes were recognized for their high performance, durability week. England International Brand
and comfort in difficult conditions. Ambassadors, Paul Collingwood and
As troops returned home to America, the reputation of UK Gear’s tough shoes grew and Ian Bell showcased the new range in
they soon became available at several US Navy, Marine Corps and Army Exchange England’s first test series against South
locations, as well online at www.ukgear.com. Africa.
In an exciting month for Coventry-based UK Gear, they have also The 2009 range will see two new
announced two new training shoes for extreme climates, developed in tandem Slazenger bat profiles – the unique i-
with the British Army. blade and the new Air Blade. These two
The PT-03 DESERT survived final wear testing in the extreme heat of models have been handcrafted utilising
Afghanistan while the PT-03 WINTER was put through its paces in Norway. the finest English Willow to deliver the
This ensured that they're built to survive some of the world's most extreme exhilarating performance demanded
temperatures and adverse weather conditions. by the modern day cricketer.
The PT-03 DESERT is a sandproof running shoe, specifically designed to endure Across the new blade series of bats,
the world's most hot and arid environments. Its optimal operating temperature range is optimum quality hand selected English
between 25 and 50 degrees centigrade. willow and Kashmir willow are used to
The PT-03 WINTER is a waterproof running shoe, designed to endure deliver explosive performance
the world's coldest and most throughout the range. The unique i-
inclement weather conditions. blade, used by Paul Collingwood,
Its optimal operating temperature delivers an enlarged sweet spot for
range is between -20 and +10 degrees improved power and control. Ian Bell’s
centigrade. Air Blade series is Slazenger's lightest
These unique shoes have now and most maneuverable bat providing
earned the right to bear the famous enhanced performance for the all-
British Army 'crossed swords' insignia. round stroke player.
Odlo starts marketing drive, wins award
Zoggs goes recycled
Zoggs, the UK’s leading swimming goggle, equipment and
Sportswear specialist Odlo announced at the recent OutDoor Show in swimwear manufacturer, has announced that from
Friedrichshafen its intention to roll out the biggest marketing campaign in the January 2009 all of its goggles will be packaged in 90 per
company's history this autumn. cent recycled materials and will be 100 per cent recyclable.
The campaign platform: 'adjust your comfort zone' distils all the advantages of As one of the world’s leading swimwear and equipment
ODLO sportswear into a single line. CEO Odd Lofterød explained: "You help brands, this demonstrates the company’s on-going
control your body-climate commitment to reducing its impact on the environment.
with ODLO. Even under This year the brand has completed an audit with all
intensive exertion and in the suppliers to review current materials and further reduce
very worst weather, you the brand’s carbon foot print. It has been working with
always feel good with ODLO an industry leader in sustainable packaging, and from
and can enjoy your sport". January 2009 all goggles will be packed in a new 90 per
The campaign is cent recycled PET made with up to 45 per cent post
supported by evocative consumer waste. This new material more than exceeds the
pictures from the world of toughest environmental laws anywhere in the world, and
sport together with the has the added advantage of being 100 per cent recyclable
graphic device of a temperature gauge that indicates the via any plastic recycling facility. Zoggs will also reduce the
relationship between the climate and the corresponding cubic foot print of each individual pack by over 10 per
requirements of the sports enthusiast. The gauge concept is cent which will not only reduce material usage but also
flexible enough to be used to illustrate the relationship between fuel consumption through shipping and handling.
product, user, and climate condition easily and can be integrated This project is part of an overall commitment by the
into a wide range of communication material. brand to reduce its impact on the environment and comes
Also at OutDoor, Odlo was the recipient of an OutDoor award after a move in January to 70 per cent recycled card on all
for its sports bra, High Ultimate Fit, part of a collection that is Zoggs packaging. Additionally, Zoggs’ Spring/Summer
hitting stores in the UK this autumn and includes three different 2009 – and all future brochures – will be printed on 100
bra models, as well as briefs and strings. per cent recycled paper.
4 AUGUST 2008
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