p4,6 outdoor news 8/15/08 12:13 PM Page 4
BUSINESS - Outdoor News
SGB
Sports and Outdoor
www.sgb-sports.com
Keen opens Europe TNF athletes
office achieve first
KEEN has opened its new European headquarters to Simone Moro and Hervé Barmasse, both
support the brand’s continued international growth and members of The North Face global athlete
expansion. The office, located in Rotterdam, Netherlands, team, have summitted the Beka Brakai Chhok
will support all aspects of the KEEN business in Europe (6940m) in the Karakorum chain, Pakistan.
and will house Customer Service, Operations, Finance, The Beka Brakai Chhok, a fantastic
Sales and Marketing. pyramid of ice and rock that had resisted
The office is located on the bank of the river Maas in an several attempts from alpinists in the past,
emerging hybrid community, which includes offices and became their peak of choice. Simone and
residential lofts. Rotterdam is a progressive city and was Hervé summitted the mountain in the purest
alpine style, without any advanced camp, in
less than 48 hours.
chosen as a logistical gateway to the rest of Europe. The
office also houses a complete showroom for customer
Edgar Bros seeks Sales
presentations and meetings.
“The growth of the KEEN business in Europe has been
phenomenal and in order to support our European
Co-Ordinator
customers with world class customer service, it was Macclesfield-based distributor Edgar Brothers is
important that KEEN opens a new European recruiting an Internal Sales Advisor/Sales Co-Ordinator.
headquarters,” said KEEN President and CEO James The family-run company, with 60 years of trading behind
Curleigh.“We are committed to growing KEEN into a it, is looking to the future as they seek to fill the vacancy,
global brand and the Rotterdam office is a clear statement which is in the Leisure Division. This part of the business
of our future intentions.” distributes outdoor and tactical equipment to the UK's
outdoor retail market.
Superfeet workplace
The new office address and contact numbers are: The role involves generating new business
KEEN Europe opportunities, account management, developing the praised
Lloydstraat 62 customer base, maximizing brand awareness and more.
3024 EA Rotterdam, Netherlands "The job would suit a good communicator, and Washington-based Superfeet has been named in the
Phone: +31 (10) 22 11 444 someone with a successful track record in sales would be inaugural “Best Places to Work” survey by the US outdoor
Email:
info@keeneurope.eu ideal. Edgar Brothers is a great company to work for and magazine Outside. Superfeet (distributed in the UK &
in brands like Spyderco and Surefire, we're putting quality Europe by Anatom) was awarded second place in the
Tent show grows for 08
products on the market," Division Manager Emma Selby medium-sized company category (50-249 employees).
says. The awards were created by Outside magazine in
The Tent Show takes place once more in the grounds of She added: "We've grown a lot over the last few years, partnership with the Outdoor Industry Association in the
Stoneleigh Park from the 31st August to the 4th and hopefully we can now find the right person to help us U.S. and Best Companies Group.
September 2008 and this is the fifth year of this highly develop even further. Since our restructure, it's a really “We are very proud to be named one of the best places
successful trade show. exciting time to be joining the company." to work in the United States by Outside magazine,” says
On display for retail buyers there will be over 600 tents Interested parties can contact the company for more Lynette Ziegler, VP of Operations and 20-year veteran at
on display. This is a unique opportunity to see all tents information, or send a CV with covering letter (with Superfeet Worldwide.“Superfeet is the most exciting and
from the 15 brands on display pitched to see the latest details of notice period and current salary) to HR@edgar- progressive company to work for in my own career, and I
innovations and make the all important buying decisions
brothers.co.uk or write to: Edgar Brothers Leisure, am especially pleased that our employees’ surveys reflect
for the Spring/Summer 2009 season. Heather Close, Lyme Green Business Park, Macclesfield, the same point of view. This is not just a business, it is a
The brands on display at the Tent Show 2008 are Aztec SK11 0LR. family.”
from Burton McCall, Force Ten and Vango from AMG
Group, Gelert from Gelert Ltd, Khyam, Wynnster &
CampuS from Eurotech Leisure Ltd, Robens, Outwell &
Hawkshead relaunches with a new look for AW 08
Easycamp from Oase Outdoors and Royal from Unipart Hawkshead is relaunching for autumn winter 08 with a products at great prices, with honesty and good humour.
Leisure. New for 2008 are Jack Wolfskin, Coleman, Terra fresh new look and feel to the brand in terms of both The brand will launch its new transactional website for
Nova and VauDe. image and product. The British Brand established in 1976 AW 08. The site captures the true essence and heritage of
In addition to the new tent collections, manufacturers has been given a new lease of life by brand owners the brand, through associations with local treasures such
will also present their own-label sleeping bag, rucsac, Craghoppers. as Beatrix Potter, National Trust beauty spot Tarn Hows,
camping furniture and accessory ranges. The essence and heritage of the brand is firmly based in Grizedale Forest Park and of course the beautiful village of
The organisers expect a further increase in trade buyer its Lake District roots, this backdrop continues to be Hawkshead, the place where it all began.
attendance from the UK as well as Europe , as word has where Hawkshead draws its inspiration, creativity and Full Hawkshead collections for men and women
spread around the industry about the success of previous innovation. Quality continues to be an important element including footwear will be available online at
shows. of the brand and Hawkshead promise to offer great
www.hawkshead.com
4 AUGUST 2008
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