p4,6 outdoor news 8/15/08 12:14 PM Page 6
BUSINESS - Outdoor News
SGB
Sports and Outdoor
www.sgb-sports.com
Patagonia launches TNF wins OutDoor awards
'Footprint Chronicles'
The North Face was honoured at the recent OutDoor
Industry Show in Friedrichshafen with two prestigious
awards. Both The North Face Reversible Mercurial
Environmentally active apparel and footwear Jacket and The North Face Minibus 23 tent garnered
manufacturer Patagonia has launched a web site which honors for their innovative technical features.
allows consumers to track the route their garment has The latter, the new Minibus 23 two-person tent
taken to get to them, so the end user can be aware of the received critical praise for its intuitive set-up and
journey and the environmental impact of the garment spacious interior. When The North Face design
overall. team first presented sketches for the
Under the banner 'The Footprint Chronicles', Minibus, people said the unusual pole structure wouldn’t be
Patagonia is determined to be candid and forthright about possible but by utilizing improved components and a DAC Jake’s Foot anchor
its impact on the environment and created the site to system, the team succeeded in building the Minibus as envisioned: a tent that
encourage dialog with its customers who are concerned takes up a small physical space, but that offers a remarkably commodious
about the environment. living environment.
According to Jill Dumain, Patagonia’s director of The innovative new Men’s Reversible Mercurial Jacket adapts to changes
environmental programs, the research involved in in the weather using a revolutionary baffle system. Worn black side out,
developing the Chronicles has proved to actually drive the jacket offers the warmth and protection of an insulated performance
major business decisions at Patagonia. jacket. As the temperature climbs, the jacket can be reversed for a cooling
“The Chronicles revealed that transportation makes up effect; the aluminum-coated silver side reflects about 40 per cent more of
only about 1 percent of our overall energy use,” said the sun’s rays than the black side. And, the baffles that trapped warm air
Dumain.“Had we listened to the current media buzz when the black side was out, open for airflow when the jacket is reversed.
touting transportation as the largest factor in energy Other winners included Cascade Designs for their excellent Therm-a-Rest
consumption, we might have greatly misplaced our efforts NeoAir mattress and a Bronze award for their MSR HyperFlow microfilter.
by making strides to geographically shorten our supply
chain – which would have massively impacted our
business financially, logistically and perhaps even effected
Spot boasts Euro SMS
OTS sells out early
product quality – and we would only have reduced our
energy savings by one per cent. Instead, we are focusing
our energy on areas where we can truly make a difference
ability
For the third year in a row, the Outdoor Trade Show has
sold out way in advance of the doors opening at the end
of September.
– right in the heart of the manufacturing process.” Outdoor enthusiasts can now send messages to mobile Commenting on the early sell out, organiser Marta
Check it out at: phones of friends, family and co-workers using the SPOT Williams’s commented: “We are very pleased to have a
www.patagonia.com/web/us/footprint/index.jsp Satellite Messenger complete sell out exhibition so far in advance of the show
SPOT customers in Western Europe can now send opening. OTS is the perfect platform for multiples and
Berghaus to open
messages from their SPOT Satellite Messenger to a independent retailers alike to look at new ranges for 2009
wireless mobile handset using short messaging service or and place top up orders in time for the busy Christmas
SMS. period. We are once again looking forward to a successful
flagship store in London
The SPOT Satellite Messenger, the world’s first satellite show.”
messenger, sends the user’s GPS location co-ordinates and 82 companies are exhibiting this year at the popular
Berghaus has announced plans to open its second flagship customized messages to family, friends, co-workers or an show, displaying a wide range of product. For more
store in the UK. The new outlet will be located in Covent emergency response centre over a satellite information, see
www.outdoortradeshow.com
Garden, London, and is due to open for business in communications network. Users can designate up to ten
October. In a related development, Berghaus has email, or now, ten mobile phone SMS addresses to receive
appointed Matt Kemp as head of global retail and messages directly. SPOT’s GPS location can also be
Regatta signs up for ion
promoted Mike Clark to retail operations manager. Matt visually tracked using web-based mapping programs such
has extensive experience of retail management from his as Google Maps.
time as Retail Operations Director and then Buying and
mask
Merchandising Director at Field & Trek. Mike has
managed the brand’s first flagship store in the
Anatom named
P2I's incredible ion mask technology, which HI-TEC
brought to the boot market this autumn, has now been
MetroCentre since it opened last year. adopted by Regatta, in a deal which was announced at
Pacerpole distributor
the OutDoor show in Friedrichshafen, Germany. It will
Wolverine appoints
first be seen in Regatta's SS09, as the company has
Pacerpole, the UK manufacturer of the innovative range produced a range of three shoes and boots for men and
of ergonomically designed walking and trekking poles has women incorporating the ion-mask technology to go in-
Irvine
appointed Anatom as its UK and international distributor store Jan/Feb 2009. The Fast Track X-LT is a Trail shoe
in the outdoor market. with a leather and mesh upper and lightweight sole
Wolverine World Wide has named Willie Irvine as Anatom recently exhibited Pacerpole's product at the technology making them ideal for trail walking and fast
Country Manager making up part of the Outdoor Group OutDoor Show in Friedrichshafen. The company also light sports. The Fast Track Mid X-LT is the walking boot
Europe team. With 15 years experience in the successfully distributes, among other brands, teko socks version and the Masquerade X-LT is Regatta’s top of the
sports/fashion footwear and apparel markets, Willie joins and Superfeet insoles. range leather boot, ideal for active hill climbing.
the team from his post as UK Country Manager for Vans Edinburgh-based Anatom can be reached at 0800 0323 We'll be featuring more on this development in a
to oversee Merrell’s operations for the Outdoor Group. 505. future issue of SGB – Sports and Outdoor.
6 AUGUST 2008
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