CONSUMERS TURNING TO?
LEISURE AGENTS FROM TWO BUSINESS MODELS
AT-HOME AGENTS
Number of Agency Locations: Not Applicable*
Number of Agents: 31,000*
Percentage of Booking Volume on Leisure: 90%*
* Source: PhoCusWright Inc. April 2008
Product Sales Mix:
Travel Insurance Other
5% 3%
Hotel/Lodging
9%
Flights
Cruises
10%
43%
FIT Tour/
9% Package
21% Source: PhoCusWright Inc. April 2008
Sales Volume of Home-Based Agents:
Sell more than 250,000 Sell less than 250,000
per year per year
44% 56%
Source: PhoCusWright Inc. April 2008
“Trav
el suppliers seeking to distribute effectiv
el suppliers seeking to distribute effectiv
ely acr
ely acr
oss the agenc
oss teh agenc
y channel must understand which segments of the agenc
y channel must understand which segments of the agenc
y landscape ar
y landscape ar
e appr
e appr
opriate for their pr
opriate for their
oduct,
and what the particular dynamics arproduct, and what the particular dynamics are of marke of marketing to that segment.eting to that segment.” ”
Source: PhoCusWright Inc. 2008
PMG | 7
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